Cloudflare Bot Management on new websites

Paid add-on that scores incoming requests for bot likelihood.

Sites using Cloudflare Bot Management
825,402
since Apr 2026
Last 30 days
14.5%
of new sites, to Oct 19
+0.1 pts on the 30 days before
Last 7 days
14.2%
of new sites, 7-day average
+0.2 pts on the week before
Rank in Security
#2
of 400 tools, all time
In our data since Apr 2026
Last seen Oct 20, 2026
Website cloudflare.com

What we found

  1. About 1 in 7 websites that went live in the last 30 days use Cloudflare Bot Management (14.5%).[1]
  2. It is the second most common security service on new sites. HSTS appears on about 3.5 times as many.

Share of new sites using Cloudflare Bot Management

0% 5% 10% 15% 20% 10 Sep Oct

The line is the 7-day average share of new sites that use Cloudflare Bot Management, since 10 September.

Who uses Cloudflare Bot Management

Kind of site 260,516 sites with a known type
TypeSitesShareBar
Health 46,119 17.7%
E-commerce 37,611 14.4%
Marketing 27,469 10.5%
Finance 26,055 10.0%
Education 22,398 8.6%
Content 19,623 7.5%
Productivity 17,032 6.5%
Social 12,669 4.9%
Games 10,366 4.0%
Developer Tools 8,980 3.5%
AI 8,864 3.4%
Design 7,589 2.9%
Country[2] 146,182 sites with a likely country
CountrySitesShareBar
US 36,820 25.2%
UK 26,915 18.4%
India 15,330 10.5%
France 15,299 10.5%
Canada 12,789 8.8%
Brazil 5,173 3.5%
Australia 4,361 3.0%
Sweden 4,038 2.8%
Switzerland 3,030 2.1%
Germany 1,977 1.4%
Japan 1,957 1.3%
South Korea 1,818 1.2%
Domain ending 824,819 sites
EndingSitesShareBar
.com 517,565 62.8%
.app 34,995 4.2%
.org 27,679 3.4%
.uk 27,042 3.3%
.online 25,200 3.1%
.in 17,532 2.1%
.site 17,225 2.1%
.fr 14,742 1.8%
.net 14,321 1.7%
.ca 13,925 1.7%
.co 13,650 1.7%
.store 11,432 1.4%
Green hosting[3] 18,255 checked sites since Apr 2026
SitesGreenBar
Cloudflare Bot Management 58%
All new sites 47%

Security on new sites

# Movement Tool Share of all sites Share of category Bar
1 – HSTS 47.5% 87.4%
2 – Cloudflare Bot Management 13.7% 25.2%
3 – Google reCAPTCHA 1.9% 3.5%
4 ▲1 Anubis 0.1% 0.2%
5 ▼2 DDoS-Guard 0.1% 0.2%

All-time shares across the new sites we track: of all of them, and of the sites using any Security tool. Cloudflare Bot Management is typically used alongside HSTS rather than instead of it. All 400 in Security

Often used with Cloudflare Bot Management

Tool Sites with both vs all new sites Bar
Tinybird 221,659 7.1x
TanStack Router 209,445 5.8x
Cloudflare 825,206 2.2x
Lucide Icons 268,413 2.0x

Tools that turn up far more often on Cloudflare Bot Management sites than on new sites in general, and how many times as common each one is there.

Recently launched products built on Cloudflare Bot Management

Notes

  1. These figures cover websites that went live since April 2026, not the web as a whole.
  2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
  3. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.

How this page is made

FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards Cloudflare Bot Management when we detect Cloudflare Bot Management on it at that look.

Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies · How we find new sites

Something not look right? If a technology shown here is wrong or out of date, email [email protected] and we'll review it.