Luma on new websites

1. Luma appeared on about 100 new sites in the last 30 days.^[1]

The line is the 7-day average share of new sites that use Luma, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Calendly	0.2%	35.4%
2	–	Cal.com	0.1%	20.8%
3	–	Acuity Scheduling	<0.1%	8.0%
4	–	Google Calendar	<0.1%	7.4%
5	–	Housecall Pro	<0.1%	4.0%
…
8	–	Luma	<0.1%	1.2%

All-time shares across the new sites we track: of all of them, and of the sites using any Scheduling tool. All 1091 in Scheduling

Tool	Sites with both	vs all new sites	Bar
Vercel	95	2.2x

Tools that turn up far more often on Luma sites than on new sites in general, and how many times as common each one is there.

52 of the 324 sites using Luma are product launches we list individually. The other 272 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

• BuiltList builtlist.space
• Gameer gameer.io
• Together Link together.ai

Site	Found	Also detected
UMMAHTHON — A Global, Faith-Centric Hackathon ummahthon.com	Oct 19
BuiltList builtlist.space · Directory	Oct 17
Founder Zoo — Find your people. founderszoo.xyz · Social	Oct 17
Gameer gameer.io · Games	Oct 15
URSO - What do you need to be ready for the next storm, wildfire, earthquake, tsunami, outage, hurricane, blizzard, or flood? | URSO ursoready.com	Oct 13
AI x Voices: comiesięczna konferencja o AI w Krakowie | AI x V aixv.ai	Oct 11
Heats · Chilly Central Park 5K heats.run	Oct 10
Together Link together.ai · Developer Tools · United States	Oct 9
LPC Hacks — a student-built hackathon at Las Positas College lpchacks.com	Oct 7
The Ninth Seat · A private games club for London founders theninthseat.com	Oct 4
Tech Shabbat Gossip Protocol shabbatgossip.com · Social	Sep 27
Unikorn unikorn.vn · Directory · Vietnam	Sep 22

Showing the most recent 12 of 52.

Watches, exports and the API give you all 324 sites using Luma, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.