Phlox on new websites

1. Phlox appeared on about 230 new sites in the last 30 days.^[1]
2. Almost all new Phlox sites also use Masonry.
3. It is unusually common among marketing launches: 19%, against 7% across new sites.

The line is the 7-day average share of new sites that use Phlox, since 10 September.

#	Movement	Tool	Share of all sites	Share of category[3]	Bar
1	–	Astra	1.5%	36.9%
2	▲1	GeneratePress	0.3%	7.7%
3	▼2	Blocksy	0.3%	7.4%
4	▲1	WoodMart	0.3%	7.3%
5	–	Flatsome	0.2%	5.9%
…
18	▼4	Phlox	<0.1%	0.4%

All-time shares across the new sites we track: of all of them, and of the sites using any Wordpress Theme tool. Among September launches it ranked #21 in Wordpress Theme, down from #17 in August. All 1605 in Wordpress Theme

Tool	Sites with both	vs all new sites	Bar
Switchery	876	4405x
WP ULike	466	4208x
jsSocials	1,010	3363x
UAParser.js	1,010	1613x
highlight.js	1,010	1553x

Tools that turn up far more often on Phlox sites than on new sites in general, and how many times as common each one is there.

5 of the 1,035 sites using Phlox are product launches we list individually. The other 1,030 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

Site	Found	Also detected
Dress Code Decoder trendyenthusiast.com · Pakistan	Oct 7
خانه | کارین پلیمر karinpolymer.com · Iran	Sep 8
Home - Risk Whisk riskwhisk.com	Sep 1
Climate Intelligence Platform | The Master Climate themasterclimate.com	Aug 29
Hotel Saathi – PMS Simplified hotelsaathi.in · Productivity · India	Aug 25

Watches, exports and the API give you all 1,035 sites using Phlox, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
3. Some products people expect to see here are filed under a related category: Wordpress Plugin.