Shoptimizer on new websites

1. Shoptimizer appeared on about 570 new sites in the last 30 days.^[1]
2. Almost all new Shoptimizer sites also use js-cookie.
3. It is unusually common on .co domains: 6.7% of the domains running it, against 1.5% of domains across new sites.

The line is the 7-day average share of new sites that use Shoptimizer, since 10 September.

#	Movement	Tool	Share of all sites	Share of category[3]	Bar
1	–	Astra	1.5%	36.9%
2	▲1	GeneratePress	0.3%	7.7%
3	▼2	Blocksy	0.3%	7.4%
4	▲1	WoodMart	0.3%	7.4%
5	–	Flatsome	0.2%	5.9%
…
15	▲7	Shoptimizer	<0.1%	0.7%

All-time shares across the new sites we track: of all of them, and of the sites using any Wordpress Theme tool. Among September launches it ranked #12 in Wordpress Theme, up from #19 in August. All 1608 in Wordpress Theme

Tool	Sites with both	vs all new sites	Bar
CommerceKit	1,064	3543x
Svelte	1,406	116x
Underscore.js	700	45x
js-cookie	1,559	40x
slick	587	39x

Tools that turn up far more often on Shoptimizer sites than on new sites in general, and how many times as common each one is there.

4 of the 1,599 sites using Shoptimizer are product launches we list individually. The other 1,595 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

• Consegna Fiori a Napoli cammarotafiori.com
• Home - Worldcourse worldcourse.org
• InstaFounder instafounder.com

Site	Found	Also detected
Consegna Fiori a Napoli cammarotafiori.com · Italy	Sep 8
Home presetsit.com · Design · China	Aug 20
Home - Worldcourse worldcourse.org · Education	Aug 1
InstaFounder instafounder.com	Jun 13

Watches, exports and the API give you all 1,599 sites using Shoptimizer, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
3. Some products people expect to see here are filed under a related category: Wordpress Plugin.