Badge Tools

1. eNamad leads, on 46% of the sites using a badge tool, 2.4 times as many sites as Google Safe Browsing.
2. Only 9 of the 160 badge tools we track run on more than 1% of these sites.
3. Among sites launched in September, B Corp Certification rose to #9 from #23 in August.
4. Several leaders are regional: eNamad (Iran), ETBIS (Türkiye) and Swiss Made Software (Switzerland).

#	Movement	Tool	Country	Share	Bar	Sites	90 days
1	–	E eNamad Iranian electronic trust seal that verifies the identity of online businesses for e-commerce sites.		46%		1,755
2	–	Google Safe Browsing Site safety status page from Google's Transparency Report, linked as a trust badge.		19%		717
3	–	G Google Partners Badge Certification badge displayed by agencies in the Google Partners programme.		4.3%		167
4	–	E ETBIS Turkish Ministry of Trade electronic commerce registration system whose verification seal is displayed by registered online sellers.		2.5%		96
5	▼7	Trae Built with badge for the Trae AI coding IDE.		2.2%		85
6	–	Y Yoshki Delivery service for accreditation and membership seals displayed on websites.		1.9%		73
7	▲1	TÜRSAB Association of Turkish Travel Agencies, the official regulatory body for travel agencies in Turkey.		1.6%		60
8	▲3	G GoDaddy Trust Seal SSL verification badge from GoDaddy.		1.5%		58
9	▼5	BlockMark Digital certificate registry with verifiable smart badges for credentials.		1.3%		51
10	▼5	D&B D-U-N-S Registered Seal Dun and Bradstreet verified business seal that links to a public company profile.		1.0%		37
11	▲4	GuideStar Nonprofit information service from Candid whose embeddable seal displays an organisation's transparency rating and profile.		1.0%		37
12	▼6	Swiss Made Software Swiss origin label for software and digital services, with a member and product directory.		0.9%		36
13	▲6	Expertise.com Local service-provider review and ranking site that awards "best of" badges businesses display on their own websites.		0.9%		35
14	▼3	R Rust Programming language homepage linked as a built-with-Rust credit badge.		0.8%		29
15	▲14	B Corp Certification Certification for companies meeting verified standards of social and environmental performance, displayed as a trust badge.		0.7%		27

Share is of the 3,851 sites using a badge tool; a site can use more than one. A flag means nearly all of a tool's sites are in that country. Arrows compare each tool's rank among sites launched in September with August. The line is its share of new sites over 90 days. Showing the top 15 of 160.

Watches, exports and the API give you every badge tool and the sites using each, from £15 a month.

Other kinds of tool most often found on the same sites, leaving out the plumbing every site has (DNS, CDN, hosting).

• Analytics 92
• CSS Framework 59
• Framework 54
• Javascript Library 52
• Meta Framework 47
• Advertising 44