Analytics Tools
The analytics tools we detect on new sites, ranked by how many use each. Part of Analytics & Marketing.
- Tools tracked
- 1,507
- in Analytics & Marketing
- Sites
- 1,434,508
- using at least one analytics tool
- Above 1%
- 14
- tools on more than 1% of them
What we found
- Google Analytics leads, on 43% of the sites using an analytics tool, 2.7 times as many sites as Tinybird.
- Only 14 of the 1,507 analytics tools we track run on more than 1% of these sites.
- Among sites launched in September, Snowplow rose to #12 from #14 in August.
- Naver Analytics is a regional leader, used almost entirely by sites in South Korea.
The leading analytics tools
| # | Movement | Tool | Country | Share | Sites |
|---|---|---|---|---|---|
| 1 | – |
Google Analytics
Google Analytics / Tag Manager.
|
43% | 617,380 | |
| 2 | – |
Tinybird
Real-time data pipelines and analytics API platform.
|
16% | 224,996 | |
| 3 | ▼1 |
Cloudflare Web Analytics
Cloudflare's free, privacy-focused web analytics for measuring visits and page performance without cookies.
|
10% | 148,789 | |
| 4 | ▲1 |
Sourcebuster
Open-source JavaScript library that records where a visitor came from, including UTM parameters and referrer, for attribution.
|
10% | 148,557 | |
| 5 | – |
Vercel Analytics
Vercel Analytics / Web Vitals.
|
6.9% | 98,753 | |
| 6 | – |
Microsoft Clarity
Free behavioural analytics (heatmaps + session replay).
|
4.6% | 66,499 | |
| 7 | – |
PostHog
Open-source product analytics, session replay, and feature-flag platform.
|
4.3% | 60,995 | |
| 8 | ▲1 |
Plausible
Plausible Analytics, privacy-friendly Google Analytics alternative.
|
3.2% | 46,576 | |
| 9 | – |
Umami
Umami self-hostable analytics.
|
3.2% | 45,555 | |
| 10 | – | Bilmur (WordPress.com RUM) Real user monitoring script that ships with WordPress.com to collect performance metrics from hosted sites. | 2.2% | 31,975 | |
| 11 | ▼1 |
Yandex Metrica
Free web analytics from Yandex.
|
1.5% | 21,176 | |
| 12 | ▲2 |
Snowplow
Open-source behavioural data platform for first-party event collection and warehouse-native analytics.
|
1.1% | 15,398 | |
| 13 | ▼1 |
Mixpanel
Product analytics platform focused on event tracking and user funnels.
|
1.1% | 15,114 | |
| 14 | ▲2 |
Matomo
Open-source web analytics platform, formerly Piwik.
|
1.0% | 14,379 | |
| 15 | ▼3 |
Naver Analytics
Naver Webmaster Tools / Wcs analytics + verification.
|
|
1.0% | 13,682 |
Share is of the 1,434,508 sites using an analytics tool; a site can use more than one. A flag means nearly all of a tool's sites are in that country. Arrows compare each tool's rank among sites launched in September with August. The line is its share of new sites over 90 days. Showing the top 15 of 1,507.
Watches, exports and the API give you every analytics tool and the sites using each, from £15 a month.
Recently launched products using analytics tools
| Product | Launched |
|---|---|
| Driftwatch | 19 Oct 2026 |
| Golden Axe Stree Fighter | 19 Oct 2026 |
| Openjobs | 19 Oct 2026 |
| YouLangTube · Aprenda línguas com vídeos do YouTube | 19 Oct 2026 |
| WeDecide | 19 Oct 2026 |
| Villa | 19 Oct 2026 |
Often built with
Other kinds of tool most often found on the same sites, leaving out the plumbing every site has (DNS, CDN, hosting).
- CSS Framework 41,149
- Framework 37,539
- Meta Framework 33,922
- Font 25,905
- UI Library 24,715
- Javascript Library 22,782