Matomo on new websites

Open-source web analytics platform, formerly Piwik.

Sites using Matomo
14,430
since Apr 2026
Last 30 days
0.3%
of new sites, to Oct 19
+0.1 pts on the 30 days before
Last 7 days
0.3%
of new sites, 7-day average
+0.1 pts on the week before
Rank in Analytics
#14
of 1508 tools, all time
In our data since Apr 2026
Last seen Oct 20, 2026
Website matomo.org

What we found

  1. About 1 in 300 websites that went live in the last 30 days use Matomo (0.3%).[1]
  2. Six in ten new Matomo sites also use jQuery.
  3. It is unusually common on .fr domains: 19% of the domains running it, against 1.9% of domains across new sites.

Share of new sites using Matomo

0.0% 0.2% 0.4% 0.6% 0.8% 10 Sep Oct

The line is the 7-day average share of new sites that use Matomo, since 10 September.

Who uses Matomo

Kind of site 4,017 sites with a known type
TypeSitesShareBar
E-commerce 1,622 40.4%
Health 540 13.4%
Developer Tools 244 6.1%
Productivity 244 6.1%
Directory 243 6.1%
Games 183 4.6%
Content 156 3.9%
Finance 148 3.7%
Education 125 3.1%
Marketing 120 3.0%
Social 117 2.9%
AI 82 2.0%
Country[2] 3,516 sites with a known country
CountrySitesShareBar
France 2,459 69.9%
US 575 16.4%
Germany 93 2.7%
UK 55 1.6%
Sweden 41 1.2%
China 40 1.1%
Italy 31 0.9%
Spain 24 0.7%
Australia 23 0.7%
Switzerland 23 0.7%
Japan 19 0.5%
India 18 0.5%
Domain ending 14,406 sites
EndingSitesShareBar
.com 7,565 52.5%
.fr 3,244 22.5%
.uk 314 2.2%
.de 308 2.1%
.in 259 1.8%
.org 250 1.7%
.store 222 1.5%
.net 195 1.4%
.ch 166 1.2%
.online 161 1.1%
.app 147 1.0%
.it 139 1.0%
Green hosting[3] 278 checked sites since Apr 2026
SitesGreenBar
Matomo 60%
All new sites 47%

Analytics on new sites

# Movement Tool Share of all sites Share of category Bar
1 – Google Analytics 10.3% 43.1%
2 – Tinybird 3.8% 15.7%
3 ▼1 Cloudflare Web Analytics 2.5% 10.4%
4 ▲1 Sourcebuster 2.5% 10.4%
5 – Vercel Analytics 1.6% 6.9%
…
14 ▲2 Matomo 0.2% 1.0%

All-time shares across the new sites we track: of all of them, and of the sites using any Analytics tool. The most common alternatives to Matomo on new websites are Cloudflare Web Analytics and Sourcebuster. Among September launches it ranked #13 in Analytics, up from #15 in August. All 1508 in Analytics

Often used with Matomo

Tool Sites with both vs all new sites Bar
jQuery 7,994 3.9x
Google Tag Manager 5,727 3.4x
PHP 5,893 2.5x
WordPress 4,045 2.3x

Tools that turn up far more often on Matomo sites than on new sites in general, and how many times as common each one is there.

Recently launched products built on Matomo

Notes

  1. These figures cover websites that went live since April 2026, not the web as a whole.
  2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. We count a country only where it is stated plainly enough to be sure: a governing-law clause or company registration number on a legal page, a phone country code, or a country domain ending. Sites that publish none are not counted at all.
  3. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.

How this page is made

FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards Matomo when we detect Matomo on it at that look.

Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies · How we find new sites

Something not look right? If a technology shown here is wrong or out of date, email [email protected] and we'll review it.