Google Tag Manager on new websites

1. About 1 in 11 websites that went live in the last 30 days use Google Tag Manager (9.3%).^[1]
2. It is the most common tag manager on new sites, about 270 times as common as the next, Cloudflare Zaraz.

The line is the 7-day average share of new sites that use Google Tag Manager, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Google Tag Manager	11.7%	>99.9%
2	–	Cloudflare Zaraz	<0.1%	0.4%
3	▼1	Tealium	<0.1%	0.2%
4	▲2	Adobe Experience Platform Launch	<0.1%	0.1%
5	▼1	Stape	<0.1%	0.1%

All-time shares across the new sites we track: of all of them, and of the sites using any Tag Management tool. Google Tag Manager is typically used alongside Cloudflare Zaraz rather than instead of it. All 39 in Tag Management

Tool	Sites with both	vs all new sites	Bar
Google Analytics	591,948	8.2x
Google Search Console	296,042	2.2x
jQuery	206,639	2.1x

Tools that turn up far more often on Google Tag Manager sites than on new sites in general, and how many times as common each one is there.

131,858 of the 704,273 sites using Google Tag Manager are product launches we list individually. The other 572,415 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

Site	Found	Also detected
Tende Sole: Sun and Shade Planner, Awning and Shade Sail Tools tendesole.com	Oct 19
Simkhana · Track Designer simkhana.com	Oct 19
Werx Takeoff — Earthwork & Site-Work Takeoff and Estimating Software tospektakeoff.com · United States	Oct 19
Web Compliance Suite — Website security, accessibility & privacy scanner webcompsuite.com · Developer Tools · India	Oct 19
Onboard My Home | Appliance and Maintenance Tracker onboardmyhome.com · Productivity	Oct 19
Galiver TravelOS | Seyahat acentası yazılımı galivertravelos.com · Türkiye	Oct 19
GovContractLookup – Federal contract lookup govcontractlookup.com	Oct 19
Thermometer Puzzle – Play Free Thermometers Logic Puzzles Online thermometerpuzzle.com	Oct 19
Shikaku Puzzle — Play Free Online (Rectangles / Divide by Squares) puzzleshikaku.com · Games	Oct 19
Revenue Machine — Find Your Revenue Leaks fixrevenueleaks.io	Oct 19
WanderPlan wanderlyai.fun	Oct 19
Vendor Management Software, Free for Dealerships · Vendeal vendeal.app	Oct 19

Showing the most recent 12 of 131,858.

Watches, exports and the API give you all 704,273 sites using Google Tag Manager, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
3. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.