Google Search Console on new websites

Google's domain ownership token, used by Search Console and other Google products.

Sites using Google Search Console
1,130,426
since Apr 2026
Last 30 days
13.6%
of new sites, to Oct 18
-6.4 pts on the 30 days before
Last 7 days
13.8%
of new sites, 7-day average
+1.3 pts on the week before
Rank in SEO
#1
of 324 tools, all time
In our data since Apr 2026
Last seen Oct 19, 2026
Website search.google.com

What we found

  1. About 1 in 7 websites that went live in the last 30 days use Google Search Console (13.6%).[1]
  2. It is the most common SEO tool on new sites, about 30 times as common as the next, Bing Webmaster.

Share of new sites using Google Search Console

0% 10% 20% 30% 10 Sep Oct

The line is the 7-day average share of new sites that use Google Search Console, since 10 September.

Who uses Google Search Console

Kind of site 407,487 sites with a known type
TypeSitesShareBar
E-commerce 55,824 13.7%
Health 54,491 13.4%
Marketing 39,690 9.7%
Productivity 39,140 9.6%
Finance 37,010 9.1%
Education 32,848 8.1%
Developer Tools 31,505 7.7%
Content 24,300 6.0%
AI 23,870 5.9%
Games 21,788 5.4%
Social 13,699 3.4%
Design 11,786 2.9%
Country[2] 241,669 sites with a likely country
CountrySitesShareBar
France 39,743 16.5%
US 36,270 15.0%
UK 34,299 14.2%
India 32,684 13.5%
Canada 14,642 6.1%
Japan 8,144 3.4%
Australia 7,317 3.0%
Sweden 7,158 3.0%
Switzerland 5,368 2.2%
South Korea 5,268 2.2%
Germany 5,072 2.1%
Brazil 4,993 2.1%
Domain ending 1,127,110 sites
EndingSitesShareBar
.com 673,318 59.7%
.app 42,105 3.7%
.fr 38,726 3.4%
.in 36,910 3.3%
.uk 35,170 3.1%
.org 32,193 2.9%
.ai 24,595 2.2%
.online 23,066 2.1%
.co 21,853 1.9%
.net 21,817 1.9%
.ca 19,401 1.7%
.io 18,442 1.6%
Green hosting[3] 77,701 checked sites since Apr 2026
SitesGreenBar
Google Search Console 52%
All new sites 47%

SEO on new sites

# Movement Tool Share of all sites Share of category Bar
1 – Google Search Console 18.9% 95.9%
2 ▲1 Bing Webmaster 0.7% 3.8%
3 ▼1 Geo Meta Tags 0.7% 3.7%
4 – Yandex Domain Verification 0.2% 1.1%
5 – Baidu Webmaster Tools 0.1% 0.4%

All-time shares across the new sites we track: of all of them, and of the sites using any SEO tool. Google Search Console is typically used alongside Bing Webmaster rather than instead of it. All 324 in SEO

Often used with Google Search Console

Tool Sites with both vs all new sites Bar
Google Workspace 277,895 4.3x
Google Analytics 277,933 2.4x
Google Tag Manager 296,042 2.2x

Tools that turn up far more often on Google Search Console sites than on new sites in general, and how many times as common each one is there.

Recently launched products built on Google Search Console

Notes

  1. These figures cover websites that went live since April 2026, not the web as a whole.
  2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
  3. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.

How this page is made

FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards Google Search Console when we detect Google Search Console on it at that look.

Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies · How we find new sites

Something not look right? If a technology shown here is wrong or out of date, email [email protected] and we'll review it.