SEO Tools

1. Google Search Console runs on more than half of the sites using a seo tool (96%), 25 times as many sites as Bing Webmaster.
2. Only 4 of the 327 seo tools we track run on more than 1% of these sites.
3. Among sites launched in September, Effilab rose to #9 from #36 in August.
4. Baidu Webmaster Tools is a regional leader, used almost entirely by sites in China.

#	Movement	Tool	Country	Share	Bar	Sites	90 days
1	–	Google Search Console Google's domain ownership token, used by Search Console and other Google products.		96%		1,133,458
2	▲1	Bing Webmaster Microsoft's domain ownership token for Bing Webmaster Tools.		3.8%		45,033
3	▼1	G Geo Meta Tags Local SEO geographic meta tags used to declare a site's physical location for search engines.		3.7%		44,309
4	–	Yandex Domain Verification Yandex Webmaster, Yandex's free search console for verifying site ownership and monitoring how a site is indexed in Yandex Search.		1.1%		12,823
5	–	Baidu Webmaster Tools Baidu Search Resource Platform, Baidu's webmaster console for verifying site ownership and submitting pages to Baidu Search.		0.4%		5,219
6	–	Norton Safe Web Norton/NortonLifeLock site safety verification		0.2%		2,147
7	▲2	Open Graph Open Graph product tags that publish a product's price and currency for link previews on social platforms.		0.1%		1,457
8	▲3	GLOBALSO Chinese export marketing platform offering multilingual sites, Google SEO, and AI-driven outbound for foreign-trade businesses.		<0.1%		800
9	–	Yahoo Search Search engine; this fingerprint marks Yahoo Webmaster ownership verification meta tags.		<0.1%		689
10	▼24	B ByteDance Content Platform Article metadata tags read by ByteDance content platforms such as Toutiao when indexing a page.		<0.1%		667
11	▲27	Effilab French local search marketing platform for managing multi-location business listings and campaigns.		<0.1%		627
12	–	A AI Bot Meta Controls Meta tags signalling crawl preferences to LLM training and answer engine bots (ChatGPT, Claude, Perplexity, Grok, DeepSeek, Applebot Extended, Anthropic).		<0.1%		603
13	–	IndexNow Microsoft/Bing protocol for instant search engine indexing notifications		<0.1%		477
14	–	Xagio SEO plugin for WordPress offering on-page optimization and rank tracking.		<0.1%		476
15	▼21	SEOmatic SEO plugin for Craft CMS that manages meta tags, sitemaps and structured data.		<0.1%		431

Share is of the 1,184,385 sites using a seo tool; a site can use more than one. A flag means nearly all of a tool's sites are in that country. Arrows compare each tool's rank among sites launched in September with August. The line is its share of new sites over 90 days. Showing the top 15 of 327.

Watches, exports and the API give you every seo tool and the sites using each, from £15 a month.

Other kinds of tool most often found on the same sites, leaving out the plumbing every site has (DNS, CDN, hosting).

• Analytics 53,072
• CSS Framework 44,148
• Framework 40,828
• Meta Framework 36,553
• Font 26,906
• Transactional Email 26,074