Tag Management Tools
The tag management tools we detect on new sites, ranked by how many use each. Part of Analytics & Marketing.
- Tools tracked
- 39
- in Analytics & Marketing
- Sites
- 704,900
- using at least one tag management tool
- Above 1%
- 1
- tool on more than 1% of them
What we found
- Google Tag Manager runs on more than half of the sites using a tag management tool (>99%), 270 times as many sites as Cloudflare Zaraz.
- Only one of the 39 tag management tools we track runs on more than 1% of these sites.
- Among sites launched in September, TAGGRS rose to #11 from #17 in August.
- Tagy is a regional leader, used almost entirely by sites in Brazil.
The leading tag management tools
| # | Movement | Tool | Country | Share | Sites |
|---|---|---|---|---|---|
| 1 | – |
Google Tag Manager
Google's free tag management system for adding and updating analytics, advertising and marketing tags on a site without editing its code.
|
>99% | 704,653 | |
| 2 | – |
Cloudflare Zaraz
Server-side tag manager that runs analytics and marketing pixels on Cloudflare Workers instead of in the browser.
|
0.4% | 2,610 | |
| 3 | ▼1 |
Tealium
Enterprise tag management and customer data platform.
|
0.2% | 1,076 | |
| 4 | ▲2 |
Adobe Experience Platform Launch
Tag management system.
|
0.1% | 956 | |
| 5 | ▼1 |
Stape
Third-party server-side Google Tag Manager hosting service.
|
0.1% | 920 | |
| 6 | – |
Ensighten
Enterprise tag management and website data governance platform.
|
<0.1% | 257 | |
| 7 | – | Netvisio GTM | <0.1% | 171 | |
| 8 | – |
Tagy
Brazilian tag management and marketing pixel tool for online stores.
|
|
<0.1% | 65 |
| 9 | – |
WeltPixel
Ecommerce extension vendor whose tracking suite loads GA4, Google Ads, Meta, TikTok, Pinterest, Reddit and Klaviyo tags behind a consent layer.
|
<0.1% | 37 | |
| 10 | – |
TagFly
Server-side conversion tracking and Google Tag Manager integration for online stores.
|
<0.1% | 22 |
Share is of the 704,900 sites using a tag management tool; a site can use more than one. A flag means nearly all of a tool's sites are in that country. Arrows compare each tool's rank among sites launched in September with August. The line is its share of new sites over 90 days. Showing the top 10 of 39.
Watches, exports and the API give you every tag management tool and the sites using each, from £15 a month.
Recently launched products using tag management tools
| Product | Launched |
|---|---|
| Golden Axe Stree Fighter | 19 Oct 2026 |
| Balls of Furry | 19 Oct 2026 |
| Jeffyclassify | 19 Oct 2026 |
| OUR Cloud | 19 Oct 2026 |
| JuicySMS | 19 Oct 2026 |
| Kernwise | 19 Oct 2026 |
Often built with
Other kinds of tool most often found on the same sites, leaving out the plumbing every site has (DNS, CDN, hosting).
- Analytics 41,759
- CSS Framework 24,156
- Framework 23,062
- Meta Framework 20,137
- Advertising 16,530
- Font 15,718