Adobe Experience Platform Launch on new websites

1. Adobe Experience Platform Launch appeared on about 390 new sites in the last 30 days.^[1]
2. Nine in ten new Adobe Experience Platform Launch sites also use Google Tag Manager.
3. It is unusually common among e-commerce launches: 44%, against 19% across new sites.

The line is the 7-day average share of new sites that use Adobe Experience Platform Launch, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Google Tag Manager	11.7%	>99.9%
2	–	Cloudflare Zaraz	<0.1%	0.4%
3	▼1	Tealium	<0.1%	0.2%
4	▲2	Adobe Experience Platform Launch	<0.1%	0.1%
5	▼1	Stape	<0.1%	0.1%

All-time shares across the new sites we track: of all of them, and of the sites using any Tag Management tool. Adobe Experience Platform Launch is typically used alongside Google Tag Manager rather than instead of it. Among September launches it ranked #3 in Tag Management, up from #5 in August. All 39 in Tag Management

Tool	Sites with both	vs all new sites	Bar
Arcot 3-D Secure	356	6134x
Adobe Audience Manager	830	4317x
Magento	435	4121x
Adobe Analytics	859	3297x
Behance	384	2220x

Tools that turn up far more often on Adobe Experience Platform Launch sites than on new sites in general, and how many times as common each one is there.

39 of the 960 sites using Adobe Experience Platform Launch are product launches we list individually. The other 921 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

• XBOX Nano Controller xbox.com
• Bee Frontier and Bee Eclipse aboutamazon.com
• Nemotron 3.5 Super VL developer.nvidia.com
• cessnapetstore cessnapetstore.in
• cessnapetstore cessnapetstore.in
• cessnapetstore cessnapetstore.in

Site	Found	Also detected
XBOX Nano Controller xbox.com	Oct 18
Bee Frontier and Bee Eclipse aboutamazon.com	Oct 18
Nemotron 3.5 Super VL developer.nvidia.com · Vietnam	Oct 16
cessnapetstore cessnapetstore.in · India	Oct 13
cessnapetstore cessnapetstore.in · India	Oct 12
cessnapetstore cessnapetstore.in · India	Oct 12
Beadsvenue beadsvenue.com.au · E-commerce · Australia	Oct 12
Beadsvenue beadsvenue.com.au · Australia	Oct 10
Beadsvenue beadsvenue.com.au · Australia	Oct 10
cessnapetstore cessnapetstore.in · India	Oct 10
cessnapetstore cessnapetstore.in · E-commerce · India	Oct 10
Beadsvenue beadsvenue.com.au · E-commerce · Australia	Oct 9

Showing the most recent 12 of 39.

Watches, exports and the API give you all 960 sites using Adobe Experience Platform Launch, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
3. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.