Adobe Audience Manager on new websites

1. Adobe Audience Manager appeared on about 500 new sites in the last 30 days.^[1]
2. Nine in ten new Adobe Audience Manager sites also use Google Tag Manager.
3. It is unusually common among e-commerce launches: 39%, against 18% across new sites.

The line is the 7-day average share of new sites that use Adobe Audience Manager, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Facebook Pixel	3.4%	47.2%
2	–	Google Ads	2.7%	37.2%
3	–	Google AdSense	1.3%	17.7%
4	–	TikTok Pixel	0.8%	10.7%
5	–	Pinterest	0.6%	8.1%
…
15	▲2	Adobe Audience Manager	<0.1%	0.3%

All-time shares across the new sites we track: of all of them, and of the sites using any Advertising tool. Adobe Audience Manager is typically used alongside Facebook Pixel rather than instead of it. Among September launches it ranked #15 in Advertising, up from #17 in August. All 1289 in Advertising

Tool	Sites with both	vs all new sites	Bar
Adobe Experience Platform Launch	830	4318x
Adobe Analytics	1,072	3277x
Adobe Experience Cloud	645	565x
New Relic	436	354x
Vimeo	615	54x

Tools that turn up far more often on Adobe Audience Manager sites than on new sites in general, and how many times as common each one is there.

61 of the 1,206 sites using Adobe Audience Manager are product launches we list individually. The other 1,145 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

• Bee Frontier and Bee Eclipse aboutamazon.com
• cessnapetstore cessnapetstore.in
• Beadsvenue beadsvenue.com.au
• cessnapetstore cessnapetstore.in
• cessnapetstore cessnapetstore.in
• cessnapetstore cessnapetstore.in

Site	Found	Also detected
Bee Frontier and Bee Eclipse aboutamazon.com	Oct 18
cessnapetstore cessnapetstore.in · India	Oct 13
Beadsvenue beadsvenue.com.au · E-commerce · Australia	Oct 12
cessnapetstore cessnapetstore.in · India	Oct 12
cessnapetstore cessnapetstore.in · India	Oct 12
cessnapetstore cessnapetstore.in · India	Oct 10
Beadsvenue beadsvenue.com.au · Australia	Oct 10
Beadsvenue beadsvenue.com.au · Australia	Oct 10
cessnapetstore cessnapetstore.in · E-commerce · India	Oct 10
Amazon Alexa Tablets aboutamazon.com	Oct 9
Beadsvenue beadsvenue.com.au · E-commerce · Australia	Oct 9
beadsavenue beadsvenue.com.au · Australia	Oct 9

Showing the most recent 12 of 61.

Watches, exports and the API give you all 1,206 sites using Adobe Audience Manager, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
3. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.