Pinterest on new websites

1. About 1 in 220 websites that went live in the last 30 days use Pinterest (0.5%).^[1]
2. Six in ten new Pinterest sites also use Google Tag Manager.
3. It is unusually common among e-commerce launches: 37%, against 16% across new sites.

The line is the 7-day average share of new sites that use Pinterest, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Facebook Pixel	3.4%	47.2%
2	–	Google Ads	2.7%	37.2%
3	–	Google AdSense	1.3%	17.7%
4	–	TikTok Pixel	0.8%	10.7%
5	–	Pinterest	0.6%	8.1%

All-time shares across the new sites we track: of all of them, and of the sites using any Advertising tool. All 1289 in Advertising

Tool	Sites with both	vs all new sites	Bar
Google Ads	12,148	13x
Google Analytics	20,247	5.6x
Google Tag Manager	20,696	5.1x
jQuery	12,992	2.6x
Google Search Console	16,698	2.5x

Tools that turn up far more often on Pinterest sites than on new sites in general, and how many times as common each one is there.

4,846 of the 34,920 sites using Pinterest are product launches we list individually. The other 30,074 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

• Raileon Business Checkup raileon.com
• archii archii.co.uk
• Callyzer callyzer.co

Site	Found	Also detected
Epochery - coming soon epochery.com	Oct 20
Raileon Business Checkup raileon.com · Marketing · United States	Oct 20
Globeway: Discover the world. Understand it. Experience it. globeway.app	Oct 20
archii archii.co.uk · United Kingdom	Oct 20
Callyzer callyzer.co · Marketing · India	Oct 20
NOGL — Market evidence for merchandising decisions nogl.ai · E-commerce · Germany	Oct 19
Pictavelle — Your Photos. Reimagined as Art. pictavelle.com · Design	Oct 19
Kvakita — Створюйте моменти, які запам'ятовуються hoppi.com.ua · Ukraine	Oct 19
Lark & Linden · Dream journals & family recipe keepsakes larklinden.com	Oct 19
Proper Favor · Gifting Concierge for Firms and Private Clients properfavor.com · Productivity · United States	Oct 19
Urbex : la carte des lieux abandonnés près de chez vous urbexplan.fr · France	Oct 19
B.Y.H — Build Your Home | Plateforme BTP #1 au Cameroun byh-cm.com · Finance	Oct 19

Showing the most recent 12 of 4,846.

Watches, exports and the API give you all 34,920 sites using Pinterest, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. 15 October 2026: Detection made stricter: a site now counts only when this technology loads on the page. Launches crawled before this date may overcount. The dashed line on the chart marks the day.
3. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. We count a country only where it is stated plainly enough to be sure: a governing-law clause or company registration number on a legal page, a phone country code, or a country domain ending. Sites that publish none are not counted at all.
4. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.