X (Twitter) Ads on new websites

1. X (Twitter) Ads appeared on about 2,400 new sites in the last 30 days.^[1]
2. Nine in ten new X (Twitter) Ads sites also use Google Tag Manager.
3. It is unusually common among crypto launches: 7.3%, against 2.2% across new sites.

The line is the 7-day average share of new sites that use X (Twitter) Ads, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Facebook Pixel	3.4%	47.2%
2	–	Google Ads	2.7%	37.2%
3	–	Google AdSense	1.3%	17.7%
4	–	TikTok Pixel	0.8%	10.6%
5	–	Pinterest	0.6%	8.1%
…
8	–	X (Twitter) Ads	0.1%	1.7%

All-time shares across the new sites we track: of all of them, and of the sites using any Advertising tool. X (Twitter) Ads is typically used alongside Facebook Pixel rather than instead of it. All 1287 in Advertising

Tool	Sites with both	vs all new sites	Bar
X (Twitter)	4,305	394x
LinkedIn	2,715	184x
Facebook	4,078	95x
TikTok Pixel	4,721	86x
Stripe	2,976	41x

Tools that turn up far more often on X (Twitter) Ads sites than on new sites in general, and how many times as common each one is there.

1,253 of the 7,187 sites using X (Twitter) Ads are product launches we list individually. The other 5,934 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

• Provenmetal provenmetal.com
• Managed Deep Agents v0.9 langchain.com
• GRCline framer.com

Site	Found	Also detected
FlyAdside | A team of AI agents that manage paid ads for you flyadside.ai · Marketing	Oct 19
Provenmetal provenmetal.com · United States	Oct 19
hapiura | A hint from fortune-telling for every uncertainty hapiura.com	Oct 19
Managed Deep Agents v0.9 langchain.com · AI · United States	Oct 19
Faxtal — Facturación electrónica VeriFactu faxtal.com	Oct 18
DilutionScan: stock dilution tracker for small caps — warrants, ATMs, shelfs, S-1s dilutionscan.com · Finance	Oct 18
انجزني | منصة نقل البضائع للشركات في السعودية anjzni.com · Saudi Arabia	Oct 18
OndaLabs | AI text to speech, voice cloning and more ondalabs.app	Oct 18
GRCline framer.com · Netherlands	Oct 18
Ecomerate ecomerate.com · Finance · United Kingdom	Oct 18
Callab AI — AI Voice Agents for Enterprise Contact Centers callaba.co · AI	Oct 18
Design Breakdown | After effects Plugin shop.abdullahishaq.site · Design	Oct 17

Showing the most recent 12 of 1,253.

Watches, exports and the API give you all 7,187 sites using X (Twitter) Ads, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
3. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.