YouTube on new websites

1. About 1 in 60 websites that went live in the last 30 days use YouTube (1.7%).^[1]
2. It is the most common video platform on new sites.
3. It is unusually common among content launches: 19%, against 6.5% across new sites.

The line is the 7-day average share of new sites that use YouTube, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	YouTube	1.8%	59.9%
2	–	Vimeo	0.9%	30.6%
3	–	MediaElement.js	0.2%	7.5%
4	–	Plyr	0.1%	3.4%
5	–	Wistia	0.1%	3.0%

All-time shares across the new sites we track: of all of them, and of the sites using any Video tool. YouTube is typically used alongside Vimeo rather than instead of it. All 660 in Video

Tool	Sites with both	vs all new sites	Bar
Google Analytics	34,409	3.0x
Google Tag Manager	35,235	2.7x
jQuery	35,471	2.3x

Tools that turn up far more often on YouTube sites than on new sites in general, and how many times as common each one is there.

16,976 of the 110,861 sites using YouTube are product launches we list individually. The other 93,885 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

Site	Found	Also detected
iSEESPORTS — The Sports Fandom OS iseesports.app	Oct 19
Dünya Turizm – İlk yurt dışı yolculuğunu kolaylaştır dunyaturizm.com · Türkiye	Oct 19
Düğün Ajansı – Düğün hazırlıklarını kolayca planlayın dugunajansi.com · Türkiye	Oct 19
Tatil Adam – Tek başına tatili kolaylaştıran rehberler tatiladam.com · Türkiye	Oct 19
İslami Gezgin – İbadet ihtiyaçlarını gözeterek yolculuk planla islamigezgin.com · Türkiye	Oct 19
Meslek Sahibi – Ustalık Yolunu Birlikte Keşfedin mesleksahibi.com · Health · Türkiye	Oct 19
Evde Dershane – Evden öğrenme, doğru tercihler evdedershane.com · Türkiye	Oct 19
Genetikçi – Genetiği aileler için anlaşılır kılar genetikci.com · Türkiye	Oct 19
Bahçe Analiz – Bahçenizi Tanıyın, Doğru Planlayın bahceanaliz.com · Türkiye	Oct 19
Web Kadro – Küçük işletmelere pratik web rehberi webkadro.com · Türkiye	Oct 19
Yoga Rehber – Evde yoga, adım adım yogarehber.com · Health · Türkiye	Oct 19
Akademik Her Şey – Akademik çalışmayı anlaşılır kıl akademikhersey.com · Türkiye	Oct 19

Showing the most recent 12 of 16,976.

Watches, exports and the API give you all 110,861 sites using YouTube, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
3. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.