Video Tools
The video tools we detect on new sites, ranked by how many use each. Part of Build & Framework.
- Tools tracked
- 660
- in Build & Framework
- Sites
- 184,862
- using at least one video tool
- Above 1%
- 8
- tools on more than 1% of them
What we found
- YouTube runs on more than half of the sites using a video tool (60%), 2 times as many sites as Vimeo.
- Only 8 of the 660 video tools we track run on more than 1% of these sites.
- Among sites launched in September, VTurb rose to #9 from #13 in August.
- Several leaders are regional: VTurb (Brazil) and Bilibili (China).
The leading video tools
| # | Movement | Tool | Country | Share | Sites |
|---|---|---|---|---|---|
| 1 | – |
YouTube
YouTube video embed (youtu.be / youtube.com).
|
60% | 110,704 | |
| 2 | – |
Vimeo
Video hosting and embedded player aimed at creators and businesses.
|
31% | 56,634 | |
| 3 | – |
MediaElement.js
HTML5 audio and video player library with cross browser fallback support.
|
7.5% | 13,850 | |
| 4 | – |
Plyr
Lightweight open-source HTML5 video and audio player.
|
3.4% | 6,316 | |
| 5 | – |
Wistia
Business video hosting and analytics platform aimed at marketing and sales teams.
|
3.0% | 5,472 | |
| 6 | – | Video.js Open source HTML5 video player. | 1.6% | 2,910 | |
| 7 | – |
Mux
Mux video infrastructure / streaming.
|
1.1% | 2,069 | |
| 8 | – |
Cloudflare Stream
Video hosting and adaptive streaming product from Cloudflare with built-in player and DRM.
|
1.0% | 1,917 | |
| 9 | ▼2 |
Twitch
Twitch live streaming platform
|
0.8% | 1,471 | |
| 10 | ▼1 |
Matterport
3D virtual tour and digital twin platform; its embedded scenes appear on real estate and property sites.
|
0.7% | 1,345 | |
| 11 | ▲4 |
VTurb
Brazilian video sales letter and smart video player platform.
|
|
0.7% | 1,308 |
| 12 | – |
Bunny Stream
Video hosting and adaptive streaming product from Bunny.net with built-in player and DRM.
|
0.7% | 1,302 | |
| 13 | ▼2 |
Loom
Async video messaging (Atlassian).
|
0.7% | 1,286 | |
| 14 | – |
JW Player
Video hosting, streaming and monetization platform.
|
0.4% | 693 | |
| 15 | ▼1 |
Bilibili
Chinese video sharing platform.
|
|
0.3% | 562 |
Share is of the 184,862 sites using a video tool; a site can use more than one. A flag means nearly all of a tool's sites are in that country. Arrows compare each tool's rank among sites launched in September with August. The line is its share of new sites over 90 days. Showing the top 15 of 660.
Watches, exports and the API give you every video tool and the sites using each, from £15 a month.
Recently launched products using video tools
| Product | Launched |
|---|---|
| Fireflyk64 | 19 Oct 2026 |
| Blurdata | 19 Oct 2026 |
| Planet-X | 19 Oct 2026 |
| Chunkie | 19 Oct 2026 |
| DoroStudy | 19 Oct 2026 |
| NOC Schedule Planner | 19 Oct 2026 |
Often built with
Other kinds of tool most often found on the same sites, leaving out the plumbing every site has (DNS, CDN, hosting).
- Analytics 5,183
- CSS Framework 3,608
- Framework 3,274
- Font 2,720
- Meta Framework 2,705
- Advertising 2,631