JW Player on new websites

1. JW Player appeared on about 230 new sites in the last 30 days.^[1]
2. Eight in ten new JW Player sites also use Google Analytics.
3. It is unusually common on .store domains: 5.5% of the domains running it, against 2% of domains across new sites.

The line is the 7-day average share of new sites that use JW Player, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	YouTube	1.8%	59.8%
2	–	Vimeo	0.9%	30.6%
3	–	MediaElement.js	0.2%	7.5%
4	–	Plyr	0.1%	3.4%
5	–	Wistia	0.1%	3.0%
…
14	–	JW Player	<0.1%	0.4%

All-time shares across the new sites we track: of all of them, and of the sites using any Video tool. JW Player is typically used alongside YouTube rather than instead of it. All 660 in Video

Tool	Sites with both	vs all new sites	Bar
Dropbox	407	4741x
Iframely	407	4610x
Braintree	418	3089x
Gumroad	407	2753x
Mailchimp	437	529x

Tools that turn up far more often on JW Player sites than on new sites in general, and how many times as common each one is there.

71 of the 697 sites using JW Player are product launches we list individually. The other 626 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

Site	Found	Also detected
Design Breakdown | After effects Plugin shop.abdullahishaq.site · Design	Oct 17
Political Science Teaching and Learning Platform for Faculty and Students | SimCapitol simcapitol.net · Education · United States	Oct 17
Create your own AI videos in PS2 style. The 3DMarl0n method 3dmarlon.com	Oct 13
Performance Agency Proposal OS scopemap.pro · Marketing	Oct 12
Starts Tuesday startstuesday.com	Oct 8
OtherSeat getotherseat.com · Hiring & HR	Oct 6
Finvero — Modern Finance & Banking App UI Kit attadesigner.com	Oct 5
Run the Room Starter Kit runtheroomkit.com · Health	Oct 5
Thomas Ogun filmsensepro.com	Oct 5
My Lunar Body: A Menstrual Cycle Awareness Journal mylunarbody.com · Health	Oct 4
Tidywed shop.tidywed.com · Productivity	Oct 4
Focusolve focusolve.com · Productivity	Oct 3

Showing the most recent 12 of 71.

Watches, exports and the API give you all 697 sites using JW Player, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.