Braintree on new websites

1. Braintree appeared on about 470 new sites in the last 30 days.^[1]
2. Nine in ten new Braintree sites also use Google Tag Manager.
3. It is unusually common on .store domains: 5.3% of the domains running it, against 1.9% of domains across new sites.

The line is the 7-day average share of new sites that use Braintree, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Stripe	1.0%	50.9%
2	–	PayPal	0.3%	13.7%
3	–	Razorpay	0.2%	8.9%
4	▼1	Paddle	0.1%	3.4%
5	▲1	Google Pay	<0.1%	2.5%
…
16	▲6	Braintree	<0.1%	1.0%

All-time shares across the new sites we track: of all of them, and of the sites using any Payments tool. Braintree is typically used alongside Stripe rather than instead of it. Among September launches it ranked #13 in Payments, up from #19 in August. All 1403 in Payments

Tool	Sites with both	vs all new sites	Bar
Google Pay	425	730x
New Relic	483	404x
X (Twitter) Ads	466	333x
PayPal	1,042	329x
Mailchimp	433	313x

Tools that turn up far more often on Braintree sites than on new sites in general, and how many times as common each one is there.

134 of the 1,168 sites using Braintree are product launches we list individually. The other 1,034 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

• cessnapetstore cessnapetstore.in
• cessnapetstore cessnapetstore.in
• Beadsvenue beadsvenue.com.au

Site	Found	Also detected
Overturo — The Trust Conductor | Overturo overturo.co.nz	Oct 19
Overturo — The Trust Conductor | Overturo overturo.in	Oct 17
Overturo — El director de la confianza | Overturo overturo.co · Productivity	Oct 17
Design Breakdown | After effects Plugin shop.abdullahishaq.site · Design	Oct 17
Create your own AI videos in PS2 style. The 3DMarl0n method 3dmarlon.com	Oct 13
cessnapetstore cessnapetstore.in · India	Oct 13
Performance Agency Proposal OS scopemap.pro · Marketing	Oct 12
cessnapetstore cessnapetstore.in · India	Oct 12
Beadsvenue beadsvenue.com.au · E-commerce · Australia	Oct 12
cessnapetstore cessnapetstore.in · India	Oct 12
Wallpacks · Painted wallpapers for Mac, PC and phone getwallpacks.com · Design	Oct 10
Beadsvenue beadsvenue.com.au · Australia	Oct 10

Showing the most recent 12 of 134.

Watches, exports and the API give you all 1,168 sites using Braintree, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
3. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.