Square on new websites

1. Square appeared on about 650 new sites in the last 30 days.^[1]
2. Six in ten new Square sites also use Google Analytics.
3. It is unusually common among crypto launches: 6.6%, against 2.3% across new sites.

The line is the 7-day average share of new sites that use Square, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Stripe	1.0%	50.9%
2	–	PayPal	0.3%	13.7%
3	–	Razorpay	0.2%	8.9%
4	▼1	Paddle	0.1%	3.4%
5	▲1	Google Pay	<0.1%	2.5%
…
8	▼1	Square	<0.1%	1.7%

All-time shares across the new sites we track: of all of them, and of the sites using any Payments tool. The most common alternatives to Square on new websites are Razorpay and Google Pay. All 1403 in Payments

Tool	Sites with both	vs all new sites	Bar
Vimeo	730	38x
Cloudflare Turnstile	762	32x
Google Sign-In	924	27x
YouTube	800	22x
Google Ads	883	16x

Tools that turn up far more often on Square sites than on new sites in general, and how many times as common each one is there.

212 of the 2,006 sites using Square are product launches we list individually. The other 1,794 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

Site	Found	Also detected
PDO — Your business. Your direct orders. oratap.com · E-commerce	Oct 19
SAYLAHVI' | Sacred Geometry Journey saylahvi.io · Education	Oct 19
Hotel Booking Engine & PMS Software for Independent Hotels | HotelAI PMS hotelaipms.com · Productivity	Oct 19
Vauren: live vendor sales, booth fees and commission for event organizers getvauren.com · Canada	Oct 19
Professionalism in a Snap | Contractor Invoicing worksnap.pro · Finance	Oct 18
Ember: the table remembers embertabletop.com · Games	Oct 18
Motus Assist — UCR Registration 2027 motusassist.com	Oct 17
For Keeps · Booked means booked tryforkeeps.com · Finance	Oct 17
Mobile Slime Parties in Bryan–College Station, TX | Slime Bar slimebartx.com	Oct 17
Forever Date : invitations digitales animées pour mariage, henné et fêtes foreverdate.fr · France	Oct 16
See Your Remodel Before You Build It — Free AI Design Tool | Design Then Quote designthenquote.com · Design	Oct 15
Bitcoin Payment Reconciliation in Google Sheets | CryptoDeposit Tracker cryptodeposittracker.com · Crypto	Oct 14

Showing the most recent 12 of 212.

Watches, exports and the API give you all 2,006 sites using Square, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.