Gumroad on new websites

1. Gumroad appeared on about 380 new sites in the last 30 days.^[1]
2. Four in ten new Gumroad sites also use Google Analytics.
3. It is unusually common on .store domains: 6.4% of the domains running it, against 1.5% of domains across new sites.

The line is the 7-day average share of new sites that use Gumroad, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Stripe	1.0%	50.9%
2	–	PayPal	0.3%	13.7%
3	–	Razorpay	0.2%	8.9%
4	▼1	Paddle	0.1%	3.4%
5	▲1	Google Pay	<0.1%	2.5%
…
14	▼2	Gumroad	<0.1%	1.1%

All-time shares across the new sites we track: of all of them, and of the sites using any Payments tool. The most common alternatives to Gumroad on new websites are Razorpay and Paddle. Among September launches it ranked #15 in Payments, down from #13 in August. All 1403 in Payments

Tool	Sites with both	vs all new sites	Bar
YouTube	451	19x
Cloudflare Web Analytics	455	14x
Google Analytics	528	4.0x
Google Tag Manager	517	3.5x

Tools that turn up far more often on Gumroad sites than on new sites in general, and how many times as common each one is there.

466 of the 1,277 sites using Gumroad are product launches we list individually. The other 811 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

Site	Found	Also detected
Robbie-Anthem-OS — MPC3000 OS for the Akai S2800, S3000 & S3200 robbieanthem.com	Oct 19
Epic History Comics | Short-Form History Videos & Guides epichistorycomics.com · Content	Oct 19
ialogs | IA para marketing, negocios y tu día a día ialogs.com · Marketing	Oct 19
Puppy training guides for new owners | PupStart pupstart.site	Oct 19
Hidden Tricks Your Brain Plays on You markbuilder.in · India	Oct 18
Mental Rebuild Lab — Recovery Tools That Hold Up In Real Life mentalrebuildlab.com · Health · United States	Oct 18
HOUSE OF BEATS thehouseofbeats.com	Oct 17
Word Walk wordwalk.live · Education	Oct 17
Design Breakdown | After effects Plugin shop.abdullahishaq.site · Design	Oct 17
OmniApps — Fast, Simple Windows Apps That Save You Hours omniapps.site · Productivity	Oct 17
Klaus’ Hausbuch – die Handgriffe eines alten Hausmeisters hausmeister-klaus.org	Oct 17
Small adventures. Shared discoveries. | DoubleJump Learning doublejumplearning.com · Education	Oct 17

Showing the most recent 12 of 466.

Watches, exports and the API give you all 1,277 sites using Gumroad, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
3. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.