Paddle on new websites

Merchant-of-record payments and subscription billing platform for SaaS and digital goods.

Sites using Paddle
4,084
since Apr 2026
Last 30 days
0.0%
of new sites, to Oct 19
no change on the 30 days before
Last 7 days
0.0%
of new sites, 7-day average
no change on the week before
Rank in Payments
#4
of 1403 tools, all time
In our data since Apr 2026
Last seen Oct 19, 2026
Website paddle.com

What we found

  1. Paddle appeared on about 880 new sites in the last 30 days.[1]

Share of new sites using Paddle

0.00% 0.02% 0.04% 0.06% 10 Sep Oct

The line is the 7-day average share of new sites that use Paddle, since 10 September.

Who uses Paddle

Kind of site 2,523 sites with a known type
TypeSitesShareBar
Productivity 535 21.2%
Developer Tools 389 15.4%
Marketing 313 12.4%
AI 227 9.0%
Education 199 7.9%
Finance 198 7.9%
Content 175 6.9%
Health 131 5.2%
Design 85 3.4%
Hiring & HR 85 3.4%
Social 56 2.2%
E-commerce 51 2.0%
Country[2] 544 sites with a likely country
CountrySitesShareBar
UK 65 12.0%
US 63 11.6%
India 50 9.2%
South Korea 31 5.7%
Algeria 30 5.5%
Germany 28 5.2%
Ukraine 18 3.3%
Türkiye 16 2.9%
China 14 2.6%
Brazil 13 2.4%
France 13 2.4%
Netherlands 13 2.4%
Domain ending 4,076 sites
EndingSitesShareBar
.com 2,220 54.5%
.app 628 15.4%
.io 201 4.9%
.ai 133 3.3%
.dev 107 2.6%
.online 91 2.2%
.co 78 1.9%
.net 67 1.6%
.site 57 1.4%
.store 47 1.2%
.org 46 1.1%
.xyz 42 1.0%
Green hosting[3] 1,201 checked sites since Apr 2026
SitesGreenBar
Paddle 52%
All new sites 47%

Payments on new sites

# Movement Tool Share of all sites Share of category Bar
1 – Stripe 1.0% 50.9%
2 – PayPal 0.3% 13.7%
3 – Razorpay 0.2% 8.9%
4 ▼1 Paddle 0.1% 3.4%
5 ▲1 Google Pay <0.1% 2.5%

All-time shares across the new sites we track: of all of them, and of the sites using any Payments tool. The most common alternatives to Paddle on new websites are Stripe and PayPal. All 1403 in Payments

Often used with Paddle

Tool Sites with both vs all new sites Bar
ProfitWell 1,508 1376x
Next.js 1,530 2.7x
Google Search Console 1,811 2.4x

Tools that turn up far more often on Paddle sites than on new sites in general, and how many times as common each one is there.

Recently launched products built on Paddle

Notes

  1. These figures cover websites that went live since April 2026, not the web as a whole.
  2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
  3. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.

How this page is made

FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards Paddle when we detect Paddle on it at that look.

Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies · How we find new sites

Something not look right? If a technology shown here is wrong or out of date, email [email protected] and we'll review it.