Google Pay on new websites
Google's digital wallet and online payment service
- Sites using Google Pay
- 2,990
- since Apr 2026
- Last 30 days
- 0.1%
-
of new sites, to Oct 18
no change on the 30 days before - Last 7 days
- 0.1%
- of new sites, 7-day average
no change on the week before
| In our data since | Apr 2026 |
|---|---|
| Last seen | Oct 19, 2026 |
| Website | pay.google.com |
What we found
- Google Pay appeared on about 1,000 new sites in the last 30 days.[1]
- Six in ten new Google Pay sites also use PayPal.
Share of new sites using Google Pay
The line is the 7-day average share of new sites that use Google Pay, since 10 September.
Who uses Google Pay
| Type | Sites | Share | Bar |
|---|---|---|---|
| E-commerce | 352 | 47.8% | |
| Health | 83 | 11.3% | |
| Content | 45 | 6.1% | |
| Finance | 41 | 5.6% | |
| Crypto | 35 | 4.8% | |
| Social | 33 | 4.5% | |
| Productivity | 31 | 4.2% | |
| Developer Tools | 24 | 3.3% | |
| Games | 23 | 3.1% | |
| Marketing | 20 | 2.7% | |
| Education | 17 | 2.3% | |
| AI | 16 | 2.2% |
| Country | Sites | Share | Bar |
|---|---|---|---|
 US |
102 | 31.6% | |
 UK |
54 | 16.7% | |
 France |
35 | 10.8% | |
 India |
18 | 5.6% | |
 Canada |
17 | 5.3% | |
 Australia |
15 | 4.6% | |
 Poland |
14 | 4.3% | |
 Sweden |
13 | 4.0% | |
 Germany |
10 | 3.1% | |
 Italy |
7 | 2.2% | |
 China |
6 | 1.9% | |
 Spain |
4 | 1.2% |
| Ending | Sites | Share | Bar |
|---|---|---|---|
| .com | 2,306 | 77.2% | |
| .store | 130 | 4.4% | |
| .uk | 57 | 1.9% | |
| .net | 40 | 1.3% | |
| .fr | 38 | 1.3% | |
| .site | 34 | 1.1% | |
| .app | 28 | 0.9% | |
| .co | 27 | 0.9% | |
| .live | 27 | 0.9% | |
| .in | 25 | 0.8% | |
| .ca | 21 | 0.7% | |
| .ai | 20 | 0.7% |
| Sites | Green | Bar |
|---|---|---|
| Google Pay | 50% | |
| All new sites | 47% |
Payments on new sites
| # | Movement | Tool | Share of category | Bar |
|---|---|---|---|---|
| 1 | – |
Stripe
|
50.8% | |
| 2 | – |
PayPal
|
13.7% | |
| 3 | – |
Razorpay
|
8.8% | |
| 4 | ▼1 |
Paddle
|
3.4% | |
| 5 | ▲1 |
Google Pay
|
2.5% |
All-time shares across the new sites we track: of all of them, and of the sites using any Payments tool. The most common alternatives to Google Pay on new websites are Razorpay and Paddle. All 1402 in Payments
Often used with Google Pay
Recently launched products built on Google Pay
256 of the 2,990 sites using Google Pay are product launches we list individually. The other 2,734 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.
Showing the most recent 12 of 256.
Watches, exports and the API give you all 2,990 sites using Google Pay, from £15 a month.
Notes
- These figures cover websites that went live since April 2026, not the web as a whole.
- Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
- Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.
How this page is made
FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards Google Pay when we detect Google Pay on it at that look.
Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies · How we find new sites