PayPal on new websites

PayPal/Checkout SDK

Sites using PayPal
16,280
since Apr 2026
Last 30 days
0.3%
of new sites, to Oct 18
no change on the 30 days before
Last 7 days
0.3%
of new sites, 7-day average
no change on the week before
Rank in Payments
#2
of 1403 tools, all time
In our data since Apr 2026
Last seen Oct 19, 2026
Website paypal.com

What we found

  1. About 1 in 380 websites that went live in the last 30 days use PayPal (0.3%).[1]
  2. It is the second most common payment provider on new sites. Stripe appears on about 3.5 times as many.
  3. It is unusually common on .store domains: 4.7% of the domains running it, against 1.9% of domains across new sites.

Share of new sites using PayPal

0.0% 0.1% 0.2% 0.3% 0.4% 10 Sep Oct

The line is the 7-day average share of new sites that use PayPal, since 10 September.

Who uses PayPal

Kind of site 5,492 sites with a known type
TypeSitesShareBar
E-commerce 2,480 45.2%
Health 528 9.6%
Content 320 5.8%
Education 280 5.1%
Productivity 278 5.1%
Games 258 4.7%
Finance 221 4.0%
Developer Tools 218 4.0%
Marketing 206 3.8%
Social 201 3.7%
AI 198 3.6%
Design 127 2.3%
Country[2] 2,447 sites with a likely country
CountrySitesShareBar
France 589 24.1%
UK 457 18.7%
US 288 11.8%
China 156 6.4%
Germany 153 6.3%
Brazil 102 4.2%
India 98 4.0%
Canada 92 3.8%
Australia 89 3.6%
Italy 84 3.4%
Spain 74 3.0%
South Korea 31 1.3%
Domain ending 16,262 sites
EndingSitesShareBar
.com 11,085 68.2%
.store 804 4.9%
.fr 555 3.4%
.uk 484 3.0%
.org 372 2.3%
.online 335 2.1%
.app 269 1.7%
.net 231 1.4%
.site 221 1.4%
.co 188 1.2%
.de 133 0.8%
.ca 131 0.8%
Green hosting[3] 674 checked sites since Apr 2026
SitesGreenBar
PayPal 57%
All new sites 47%

Payments on new sites

# Movement Tool Share of all sites Share of category Bar
1 – Stripe 1.0% 50.9%
2 – PayPal 0.3% 13.7%
3 – Razorpay 0.2% 8.9%
4 ▼1 Paddle 0.1% 3.4%
5 ▲1 Google Pay <0.1% 2.5%

All-time shares across the new sites we track: of all of them, and of the sites using any Payments tool. The most common alternatives to PayPal on new websites are Razorpay and Paddle. All 1403 in Payments

Often used with PayPal

Tool Sites with both vs all new sites Bar
Shopify 4,806 5.2x
jQuery 6,361 2.8x
Google Tag Manager 4,398 2.3x

Tools that turn up far more often on PayPal sites than on new sites in general, and how many times as common each one is there.

Recently launched products built on PayPal

Notes

  1. These figures cover websites that went live since April 2026, not the web as a whole.
  2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
  3. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.

How this page is made

FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards PayPal when we detect PayPal on it at that look.

Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies · How we find new sites

Something not look right? If a technology shown here is wrong or out of date, email [email protected] and we'll review it.