PayPal on new websites
PayPal/Checkout SDK
- Sites using PayPal
- 16,280
- since Apr 2026
- Last 30 days
- 0.3%
-
of new sites, to Oct 18
no change on the 30 days before - Last 7 days
- 0.3%
- of new sites, 7-day average
no change on the week before
| In our data since | Apr 2026 |
|---|---|
| Last seen | Oct 19, 2026 |
| Website | paypal.com |
What we found
- About 1 in 380 websites that went live in the last 30 days use PayPal (0.3%).[1]
- It is the second most common payment provider on new sites. Stripe appears on about 3.5 times as many.
- It is unusually common on .store domains: 4.7% of the domains running it, against 1.9% of domains across new sites.
Share of new sites using PayPal
The line is the 7-day average share of new sites that use PayPal, since 10 September.
Who uses PayPal
| Type | Sites | Share | Bar |
|---|---|---|---|
| E-commerce | 2,480 | 45.2% | |
| Health | 528 | 9.6% | |
| Content | 320 | 5.8% | |
| Education | 280 | 5.1% | |
| Productivity | 278 | 5.1% | |
| Games | 258 | 4.7% | |
| Finance | 221 | 4.0% | |
| Developer Tools | 218 | 4.0% | |
| Marketing | 206 | 3.8% | |
| Social | 201 | 3.7% | |
| AI | 198 | 3.6% | |
| Design | 127 | 2.3% |
| Country | Sites | Share | Bar |
|---|---|---|---|
| 589 | 24.1% | ||
| 457 | 18.7% | ||
| 288 | 11.8% | ||
| 156 | 6.4% | ||
| 153 | 6.3% | ||
| 102 | 4.2% | ||
| 98 | 4.0% | ||
| 92 | 3.8% | ||
| 89 | 3.6% | ||
| 84 | 3.4% | ||
| 74 | 3.0% | ||
| 31 | 1.3% |
| Ending | Sites | Share | Bar |
|---|---|---|---|
| .com | 11,085 | 68.2% | |
| .store | 804 | 4.9% | |
| .fr | 555 | 3.4% | |
| .uk | 484 | 3.0% | |
| .org | 372 | 2.3% | |
| .online | 335 | 2.1% | |
| .app | 269 | 1.7% | |
| .net | 231 | 1.4% | |
| .site | 221 | 1.4% | |
| .co | 188 | 1.2% | |
| .de | 133 | 0.8% | |
| .ca | 131 | 0.8% |
| Sites | Green | Bar |
|---|---|---|
| PayPal | 57% | |
| All new sites | 47% |
Payments on new sites
| # | Movement | Tool | Share of category | Bar |
|---|---|---|---|---|
| 1 | – |
|
50.9% | |
| 2 | – |
|
13.7% | |
| 3 | – |
|
8.9% | |
| 4 | ▼1 |
|
3.4% | |
| 5 | ▲1 |
|
2.5% |
All-time shares across the new sites we track: of all of them, and of the sites using any Payments tool. The most common alternatives to PayPal on new websites are Razorpay and Paddle. All 1403 in Payments
Often used with PayPal
| Tool | Sites with both | vs all new sites |
|---|---|---|
|
|
4,806 | 5.2x |
|
|
6,361 | 2.8x |
|
|
4,398 | 2.3x |
Tools that turn up far more often on PayPal sites than on new sites in general, and how many times as common each one is there.
Recently launched products built on PayPal
2,125 of the 16,280 sites using PayPal are product launches we list individually. The other 14,155 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.
Showing the most recent 12 of 2,125.
Watches, exports and the API give you all 16,280 sites using PayPal, from £15 a month.
Notes
- These figures cover websites that went live since April 2026, not the web as a whole.
- Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
- Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.
How this page is made
FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards PayPal when we detect PayPal on it at that look.
Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies · How we find new sites