Facebook on new websites

1. About 1 in 180 websites that went live in the last 30 days use Facebook (0.6%).^[1]
2. Six in ten new Facebook sites also use Google Tag Manager.

The line is the 7-day average share of new sites that use Facebook, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Gravatar	0.7%	29.1%
2	–	Facebook	0.6%	24.2%
3	–	Instagram	0.2%	9.0%
4	–	Facebook SDK	0.2%	8.2%
5	▲3	Telegram	0.2%	7.2%

All-time shares across the new sites we track: of all of them, and of the sites using any Social tool. All 259 in Social

Tool	Sites with both	vs all new sites	Bar
YouTube	13,566	20x
Facebook Pixel	24,762	20x
Google Ads	11,818	12x
Google Analytics	22,767	6.1x
Google Tag Manager	23,290	5.5x

Tools that turn up far more often on Facebook sites than on new sites in general, and how many times as common each one is there.

6,383 of the 36,094 sites using Facebook are product launches we list individually. The other 29,711 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

Site	Found	Also detected
EKG MOBİL — Klinik EKG Analizi ve Akademi ekg-mobil.com · Education	Oct 20
Jobeti jobeti.com · Hiring & HR	Oct 20
Bestie — talk it out, in iMessage ohbestie.com · Productivity	Oct 20
Rolqio: Resume Job Matching & Global Career Workspace rolqio.com · Hiring & HR · Türkiye	Oct 20
BooksNBiz booksnbizs.com · Productivity	Oct 20
RENT KHA: the best rental finds in Pattaya, dug up around the clock rentkha.com · United States	Oct 20
Aura — Panel de gestión aura-salon.app · Productivity	Oct 20
Merit Badge Class Finder — every upcoming class in one place meritbadgy.com · Education	Oct 20
Facilita Aí — Sistema de gestão pra food service facilitaai.io · Brazil	Oct 20
SlopOff slopoff.app · Content · Australia	Oct 20
PR Project | Endurance Coaching Software for Growing Teams prproject.app · Health	Oct 19
MOBİL TRİYAJ triyaj.com	Oct 19

Showing the most recent 12 of 6,383.

Watches, exports and the API give you all 36,094 sites using Facebook, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
3. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.