Instagram on new websites

1. Instagram appeared on about 3,000 new sites in the last 30 days.^[1]
2. It is the third most common social technology on new sites. Gravatar appears on about 3 times as many.
3. Half of new Instagram sites also use YouTube.
4. It is unusually common on .au domains: 6% of the domains running it, against 0.36% of domains across new sites.

The line is the 7-day average share of new sites that use Instagram, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Gravatar	0.7%	29.1%
2	–	Facebook	0.6%	24.1%
3	–	Instagram	0.2%	9.0%
4	–	Facebook SDK	0.2%	8.2%
5	▲3	Telegram	0.2%	7.2%

All-time shares across the new sites we track: of all of them, and of the sites using any Social tool. All 259 in Social

Tool	Sites with both	vs all new sites	Bar
Facebook	4,840	60x
YouTube	6,635	27x
Google Maps	5,598	10x
Google Analytics	5,963	4.3x
Google Tag Manager	6,104	3.9x

Tools that turn up far more often on Instagram sites than on new sites in general, and how many times as common each one is there.

925 of the 13,344 sites using Instagram are product launches we list individually. The other 12,419 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

Site	Found	Also detected
NOGL — Market evidence for merchandising decisions nogl.ai · E-commerce · Germany	Oct 19
CheckMates | After-School Chess Clubs for Kids checkmates.uk · Education · United Kingdom	Oct 19
Social Media Scheduler | Plan and Publish Everywhere socialmediascheduler.ai · Marketing	Oct 19
Sellster : vendez en ligne, pilotez avec votre IA app.sellster.io · AI · France	Oct 19
WhoIsMoth — Notice the signals. whoismoth.com · Social	Oct 19
sometimes sometimeschat.com · Social	Oct 18
Unibox — Todas las conversaciones. En un solo lugar. app-unibox.pro	Oct 18
Stallify – Build your online store in minutes. stallify.store · E-commerce · Nigeria	Oct 18
Lahpet Voices — Stories from the Burmese community in Singapore lahpetvoices.com · Singapore	Oct 18
3D Printable Horror & Game Props | My Darkest Creations mydarkestcreations.com · Canada	Oct 18
Linkslot — le lien en bio qui remplit ton agenda linkslot.fr · France	Oct 18
Coffee Reviews: Honest Coffee, Matcha & Gear Reviews coffeereviews.org · Directory	Oct 17

Showing the most recent 12 of 925.

Watches, exports and the API give you all 13,344 sites using Instagram, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
3. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.