WhatsApp on new websites

Messaging platform from Meta, also embedded as wa.me and wa.link click-to-chat links.

Sites using WhatsApp
8,518
since Apr 2026
Last 30 days
0.1%
of new sites, to Oct 19
-0.1 pts on the 30 days before
Last 7 days
0.1%
of new sites, 7-day average
no change on the week before
Rank in Social
#8
of 259 tools, all time
In our data since Apr 2026
Last seen Oct 20, 2026
Website whatsapp.com

What we found

  1. WhatsApp appeared on about 1,500 new sites in the last 30 days.[1]
  2. Half of new WhatsApp sites also use Google Tag Manager.
  3. It is unusually common on .in domains: 20% of the domains running it, against 3.5% of domains across new sites.

Share of new sites using WhatsApp

0.00% 0.05% 0.10% 0.15% 0.20% 10 Sep Oct

The line is the 7-day average share of new sites that use WhatsApp, since 10 September.

Who uses WhatsApp

Kind of site 1,907 sites with a known type
TypeSitesShareBar
E-commerce 578 30.3%
Health 421 22.1%
Education 187 9.8%
Marketing 135 7.1%
Finance 101 5.3%
Games 85 4.5%
Social 79 4.1%
Productivity 72 3.8%
Content 69 3.6%
Developer Tools 63 3.3%
Hiring & HR 35 1.8%
AI 33 1.7%
Country[2] 2,038 sites with a likely country
CountrySitesShareBar
India 1,219 59.8%
Brazil 180 8.8%
UK 90 4.4%
Türkiye 57 2.8%
France 52 2.6%
US 37 1.8%
Mexico 33 1.6%
Spain 29 1.4%
China 23 1.1%
Colombia 23 1.1%
Switzerland 19 0.9%
Iran 19 0.9%
Domain ending 8,517 sites
EndingSitesShareBar
.com 5,105 59.9%
.in 1,686 19.8%
.online 245 2.9%
.net 240 2.8%
.br 148 1.7%
.org 115 1.4%
.uk 103 1.2%
.co 102 1.2%
.site 102 1.2%
.store 84 1.0%
.app 76 0.9%
.fr 57 0.7%
Green hosting[3] 165 checked sites since Apr 2026
SitesGreenBar
WhatsApp 55%
All new sites 47%

Social on new sites

# Movement Tool Share of all sites Share of category Bar
1 – Gravatar 0.7% 29.1%
2 – Facebook 0.6% 24.2%
3 – Instagram 0.2% 9.0%
4 – Facebook SDK 0.2% 8.2%
5 ▲3 Telegram 0.2% 7.2%
…
8 ▼3 WhatsApp 0.1% 5.7%

All-time shares across the new sites we track: of all of them, and of the sites using any Social tool. Among September launches it ranked #8 in Social, down from #5 in August. All 259 in Social

Often used with WhatsApp

Tool Sites with both vs all new sites Bar
Instagram 3,011 159x
Facebook 3,232 63x
YouTube 3,265 21x
Google Maps 3,584 10x
Google Analytics 4,290 4.9x

Tools that turn up far more often on WhatsApp sites than on new sites in general, and how many times as common each one is there.

Recently launched products built on WhatsApp

Notes

  1. These figures cover websites that went live since April 2026, not the web as a whole.
  2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
  3. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.

How this page is made

FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards WhatsApp when we detect WhatsApp on it at that look.

Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies · How we find new sites

Something not look right? If a technology shown here is wrong or out of date, email [email protected] and we'll review it.