← Technologies

Social Tools

The social tools we detect on new sites, ranked by how many use each. Part of Analytics & Marketing.

Tools tracked
259
in Analytics & Marketing
Sites
148,878
using at least one social tool
Leader
29%
Gravatar, of these sites
Above 1%
19
tools on more than 1% of them

What we found

  1. Gravatar leads, on 29% of the sites using a social tool, with Facebook close behind on 24%.
  2. Only 19 of the 259 social tools we track run on more than 1% of these sites.
  3. Among sites launched in September, Telegram rose to #5 from #8 in August.
  4. Kakao SDK is a regional leader, used almost entirely by sites in South Korea.

The leading social tools

# Movement Tool Country Share Bar Sites 90 days
1 – Gravatar Globally recognised avatar service from Automattic. 29% 43,325
2 – Facebook Social network from Meta. 24% 35,950
3 – Instagram Meta-owned photo and video network whose embeds and Open Graph tags appear on many sites. 9.0% 13,327
4 – Facebook SDK JavaScript SDK that embeds Facebook social plugins and Facebook Login on third-party websites. 8.2% 12,184
5 ▲3 Telegram Messaging platform whose embeds, share buttons, and Telegram Login appear on many sites. 7.2% 10,676
6 – X (Twitter) Social network and microblogging service formerly called Twitter, now branded X. 6.1% 9,114
7 – Twitter Widgets Embedded tweet, timeline, and follow-button widgets. 5.8% 8,691
8 ▼3 WhatsApp Messaging platform from Meta, also embedded as wa.me and wa.link click-to-chat links. 5.7% 8,501
9 – Beacons Link-in-bio page builder and creator storefront platform. 4.6% 6,835
10 ▲3 TikTok Short-form video social network whose video embeds and creator profile links appear on third-party websites. 2.6% 3,943
11 – AddToAny Lightweight social share button widget supporting hundreds of networks. 2.5% 3,656
12 ▼3 LINE Messaging platform providing login, CDN, and marketing integrations. 2.3% 3,429
13 ▲3 Reddit Social news aggregator and discussion platform whose embeds and tracking pixels appear on many sites. 2.2% 3,308
14 ▼3 Bluesky Decentralised social network built on the AT Protocol. 2.0% 3,046
15 ▼3 Kakao SDK Kakao JavaScript SDK providing Kakao login, sharing, and social integrations. South Korea 2.0% 2,910

Share is of the 148,878 sites using a social tool; a site can use more than one. A flag means nearly all of a tool's sites are in that country. Arrows compare each tool's rank among sites launched in September with August. The line is its share of new sites over 90 days. Showing the top 15 of 259.

Watches, exports and the API give you every social tool and the sites using each, from £15 a month.

Recently launched products using social tools

Product Launched
iZap 19 Oct 2026
Sell Me This Pen: AI Sales 19 Oct 2026
readywhen 19 Oct 2026
Secure Interview & Speech Transcriber 19 Oct 2026
lexcv.cal 19 Oct 2026
Vrodux ERP 19 Oct 2026

Often built with

Other kinds of tool most often found on the same sites, leaving out the plumbing every site has (DNS, CDN, hosting).