Facebook Pixel on new websites

1. About 1 in 35 websites that went live in the last 30 days use Facebook Pixel (2.7%).^[1]
2. It is the most common advertising platform on new sites.
3. Four in ten new Facebook Pixel sites also use Google Tag Manager.
4. It is unusually common on .store domains: 6.3% of the domains running it, against 1.9% of domains across new sites.

The line is the 7-day average share of new sites that use Facebook Pixel, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Facebook Pixel	3.4%	47.3%
2	–	Google Ads	2.7%	37.3%
3	–	Google AdSense	1.3%	17.8%
4	–	TikTok Pixel	0.8%	10.7%
5	–	Pinterest	0.6%	8.1%

All-time shares across the new sites we track: of all of them, and of the sites using any Advertising tool. Facebook Pixel is typically used alongside Google Ads rather than instead of it. All 1287 in Advertising

Tool	Sites with both	vs all new sites	Bar
Shopify	66,276	5.7x
Google Analytics	77,645	3.7x
Google Tag Manager	83,149	3.5x

Tools that turn up far more often on Facebook Pixel sites than on new sites in general, and how many times as common each one is there.

19,867 of the 203,532 sites using Facebook Pixel are product launches we list individually. The other 183,665 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

Site	Found	Also detected
Contes de Lune — L'aventure de votre enfant, dans sa boîte aux lettres contesdelune.ca · Canada	Oct 19
LIDOM Fantasy lidomfantasy.com	Oct 19
চুক্তিঘর — বাসা ভাড়া চুক্তিপত্র বানান মিনিটেই chuktighar.com	Oct 19
Melodías del Corazón — Canciones personalizadas melodiasdelcorazon.online · Content	Oct 19
Jämför offerter från hantverkare – gratis | Brixy brixy.se · Sweden	Oct 19
MyHomeCEO · Sé el gerente de tu casa myhomeceo.co	Oct 19
OrdenTip | Órdenes de trabajo, ventas, stock y compras ordentip.com	Oct 19
Clénuit · Logiciel de location courte durée Airbnb, Booking clenuit.com	Oct 19
iCash X | Your AI Bot for Wholesale Real Estate propertymsgs.com	Oct 19
MyPetLab - Gestionale per Toelettatura mypetlab.co.uk	Oct 19
RIMO · ERP mexicano con facturación CFDI 4.0, punto de venta e inventario rimo.com.mx · Finance · Mexico	Oct 19
Card Broker · Pricing, Buylists And Inventory For Card Shops On Shopify cardbroker.app · E-commerce	Oct 19

Showing the most recent 12 of 19,867.

Watches, exports and the API give you all 203,532 sites using Facebook Pixel, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
3. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.