LinkedIn on new websites

Conversion tracking and retargeting tag for LinkedIn Ads campaigns.

Sites using LinkedIn
12,328
since Apr 2026
Last 30 days
0.1%
of new sites, to Oct 18
-0.1 pts on the 30 days before
Last 7 days
0.1%
of new sites, 7-day average
no change on the week before
Rank in Advertising
#7
of 1287 tools, all time
In our data since Apr 2026
Last seen Oct 19, 2026
Website business.linkedin.com

What we found

  1. LinkedIn appeared on about 2,800 new sites in the last 30 days.[1]
  2. Nine in ten new LinkedIn sites also use Google Tag Manager.
  3. It is unusually common on .ai domains: 4.8% of the domains running it, against 1.6% of domains across new sites.

Share of new sites using LinkedIn

0.0% 0.1% 0.2% 0.3% 10 Sep Oct

The line is the 7-day average share of new sites that use LinkedIn, since 10 September.

Who uses LinkedIn

Kind of site 4,582 sites with a known type
TypeSitesShareBar
Marketing 869 19.0%
Developer Tools 489 10.7%
Finance 485 10.6%
Health 454 9.9%
Content 442 9.7%
AI 361 7.9%
Productivity 340 7.4%
E-commerce 329 7.2%
Hiring & HR 301 6.6%
Education 262 5.7%
Social 88 1.9%
Crypto 67 1.5%
Country[2] 2,709 sites with a likely country
CountrySitesShareBar
India 1,007 37.2%
US 564 20.8%
UK 263 9.7%
Australia 169 6.2%
Germany 78 2.9%
France 77 2.8%
Canada 62 2.3%
Switzerland 37 1.4%
Italy 37 1.4%
Sweden 34 1.3%
Brazil 33 1.2%
Netherlands 25 0.9%
Domain ending 12,314 sites
EndingSitesShareBar
.com 7,138 58.0%
.in 1,345 10.9%
.ai 600 4.9%
.io 378 3.1%
.co 341 2.8%
.org 335 2.7%
.net 295 2.4%
.uk 221 1.8%
.au 161 1.3%
.app 134 1.1%
.dev 85 0.7%
.online 80 0.7%
Green hosting[3] 1,610 checked sites since Apr 2026
SitesGreenBar
LinkedIn 44%
All new sites 47%

Advertising on new sites

# Movement Tool Share of all sites Share of category Bar
1 – Facebook Pixel 3.4% 47.2%
2 – Google Ads 2.7% 37.2%
3 – Google AdSense 1.3% 17.7%
4 – TikTok Pixel 0.8% 10.6%
5 – Pinterest 0.6% 8.1%
…
7 – LinkedIn 0.2% 2.9%

All-time shares across the new sites we track: of all of them, and of the sites using any Advertising tool. LinkedIn is typically used alongside Facebook Pixel rather than instead of it. All 1287 in Advertising

Often used with LinkedIn

Tool Sites with both vs all new sites Bar
X (Twitter) 5,405 288x
Facebook 6,316 85x
YouTube 6,348 28x
Google Ads 5,695 17x
Google Maps 5,641 11x

Tools that turn up far more often on LinkedIn sites than on new sites in general, and how many times as common each one is there.

Recently launched products built on LinkedIn

Notes

  1. These figures cover websites that went live since April 2026, not the web as a whole.
  2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
  3. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.

How this page is made

FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards LinkedIn when we detect LinkedIn on it at that look.

Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies · How we find new sites

Something not look right? If a technology shown here is wrong or out of date, email [email protected] and we'll review it.