TikTok Pixel on new websites

1. About 1 in 140 websites that went live in the last 30 days use TikTok Pixel (0.7%).^[1]
2. Seven in ten new TikTok Pixel sites also use Facebook Pixel.
3. It is unusually common on .store domains: 11% of the domains running it, against 2% of domains across new sites.

The line is the 7-day average share of new sites that use TikTok Pixel, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Facebook Pixel	3.4%	47.3%
2	–	Google Ads	2.7%	37.3%
3	–	Google AdSense	1.3%	17.8%
4	–	TikTok Pixel	0.8%	10.7%
5	–	Pinterest	0.6%	8.1%

All-time shares across the new sites we track: of all of them, and of the sites using any Advertising tool. TikTok Pixel is typically used alongside Facebook Pixel rather than instead of it. All 1287 in Advertising

Tool	Sites with both	vs all new sites	Bar
Facebook Pixel	30,981	20x
Shopify	20,436	7.8x
WebMCP	14,878	7.7x
Google Analytics	19,200	4.1x
Google Tag Manager	19,999	3.7x

Tools that turn up far more often on TikTok Pixel sites than on new sites in general, and how many times as common each one is there.

2,800 of the 45,905 sites using TikTok Pixel are product launches we list individually. The other 43,105 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

• Holo AI tryholo.ai
• Coveron coveron.com
• Chatway chatway.ai

Site	Found	Also detected
TikTok Shop Analytics | Tikalytics tikalytics.app · Marketing	Oct 19
Ovillo · Taller de escritura: un cuento en cuatro semanas ovilloescritura.com · Productivity	Oct 19
NeedEyes.com — Hire Videographers, Drone Pilots & 360° Specialists On Demand | Video Anywhere, Anytime haveeyes.com	Oct 19
EDGE-DAY — Alltag, Fokus und Trading in einer App edge-day.app	Oct 19
Holo AI tryholo.ai · Marketing · Lithuania	Oct 19
Coveron coveron.com · United States	Oct 19
Chatway chatway.ai · AI	Oct 19
Endata endata.com · AI · United States	Oct 19
iZap izap.ai · Marketing · Brazil	Oct 19
Sellster : vendez en ligne, pilotez avec votre IA app.sellster.io · AI · France	Oct 19
مفزاع | MIFZZA · التقديم التلقائي على الوظائف mifzza.com	Oct 19
Traducción certificada para inmigración USCIS en español — Hablarna traducir.hablarna.com	Oct 19

Showing the most recent 12 of 2,800.

Watches, exports and the API give you all 45,905 sites using TikTok Pixel, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
3. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.