Bing Ads on new websites

Microsoft Advertising Universal Event Tracking (UET) pixel for tracking conversions from Bing search ads.

Sites using Bing Ads
13,397
since Apr 2026
Last 30 days
0.2%
of new sites, to Oct 18
no change on the 30 days before
Last 7 days
0.2%
of new sites, 7-day average
no change on the week before
Rank in Advertising
#6
of 1287 tools, all time
In our data since Apr 2026
Last seen Oct 19, 2026
Website ads.microsoft.com

What we found

  1. About 1 in 490 websites that went live in the last 30 days use Bing Ads (0.2%).[1]
  2. Seven in ten new Bing Ads sites also use Google Tag Manager.
  3. It is unusually common on .fr domains: 6.6% of the domains running it, against 1.9% of domains across new sites.

Share of new sites using Bing Ads

0.0% 0.1% 0.2% 0.3% 10 Sep Oct

The line is the 7-day average share of new sites that use Bing Ads, since 10 September.

Who uses Bing Ads

Kind of site 4,738 sites with a known type
TypeSitesShareBar
E-commerce 1,460 30.8%
Health 609 12.9%
Content 516 10.9%
Developer Tools 325 6.9%
Marketing 322 6.8%
Finance 290 6.1%
Productivity 272 5.7%
AI 206 4.4%
Education 199 4.2%
Games 159 3.4%
Social 95 2.0%
Hiring & HR 94 2.0%
Country[2] 1,462 sites with a known country
CountrySitesShareBar
US 329 22.5%
France 267 18.3%
UK 171 11.7%
Australia 123 8.4%
India 106 7.3%
Canada 70 4.8%
Germany 49 3.4%
Brazil 42 2.9%
Spain 31 2.1%
Japan 26 1.8%
Netherlands 23 1.6%
Italy 20 1.4%
Domain ending 13,387 sites
EndingSitesShareBar
.com 8,657 64.7%
.uk 468 3.5%
.store 403 3.0%
.fr 379 2.8%
.co 362 2.7%
.org 272 2.0%
.ai 247 1.9%
.in 214 1.6%
.net 214 1.6%
.app 199 1.5%
.io 190 1.4%
.online 180 1.3%
Green hosting[3] 1,149 checked sites since Apr 2026
SitesGreenBar
Bing Ads 51%
All new sites 47%

Advertising on new sites

# Movement Tool Share of all sites Share of category Bar
1 – Facebook Pixel 3.4% 47.2%
2 – Google Ads 2.7% 37.2%
3 – Google AdSense 1.3% 17.7%
4 – TikTok Pixel 0.8% 10.6%
5 – Pinterest 0.6% 8.1%
6 – Bing Ads 0.2% 3.1%

All-time shares across the new sites we track: of all of them, and of the sites using any Advertising tool. Bing Ads is typically used alongside Facebook Pixel rather than instead of it. All 1287 in Advertising

Often used with Bing Ads

Tool Sites with both vs all new sites Bar
Microsoft Clarity 10,787 73x
Google Ads 6,901 19x
Facebook Pixel 7,900 17x
Google Analytics 9,463 6.9x
Google Tag Manager 9,692 6.2x

Tools that turn up far more often on Bing Ads sites than on new sites in general, and how many times as common each one is there.

Recently launched products built on Bing Ads

Notes

  1. These figures cover websites that went live since April 2026, not the web as a whole.
  2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. We count a country only where it is stated plainly enough to be sure: a governing-law clause or company registration number on a legal page, a phone country code, or a country domain ending. Sites that publish none are not counted at all.
  3. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.

How this page is made

FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards Bing Ads when we detect Bing Ads on it at that look.

Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies · How we find new sites

Something not look right? If a technology shown here is wrong or out of date, email [email protected] and we'll review it.