Amazon Publisher Services on new websites

AWS header bidding and ad serving wrapper for online publishers.

Sites using Amazon Publisher Services
3,166
since Apr 2026
Last 30 days
0.1%
of new sites, to Oct 19
no change on the 30 days before
Last 7 days
0.1%
of new sites, 7-day average
no change on the week before
Rank in Advertising
#10
of 1289 tools, all time
In our data since Apr 2026
Last seen Oct 20, 2026
Website aps.amazon.com

What we found

  1. Amazon Publisher Services appeared on about 1,200 new sites in the last 30 days.[1]
  2. Nine in ten new Amazon Publisher Services sites also use Google Ads.
  3. It is unusually common among content launches: 55%, against 7% across new sites.

Share of new sites using Amazon Publisher Services

0.00% 0.05% 0.10% 0.15% 10 Sep Oct

The line is the 7-day average share of new sites that use Amazon Publisher Services, since 10 September.

Who uses Amazon Publisher Services

Kind of site 653 sites with a known type
TypeSitesShareBar
Content 357 54.7%
Health 88 13.5%
Education 49 7.5%
Games 33 5.1%
E-commerce 30 4.6%
Social 27 4.1%
Finance 18 2.8%
Productivity 13 2.0%
Marketing 10 1.5%
Crypto 7 1.1%
Developer Tools 7 1.1%
AI 6 0.9%
Country[2] 262 sites with a likely country
CountrySitesShareBar
US 97 37.0%
France 55 21.0%
UK 22 8.4%
Brazil 19 7.3%
Germany 14 5.3%
Canada 13 5.0%
Australia 6 2.3%
China 6 2.3%
Japan 6 2.3%
India 5 1.9%
Italy 4 1.5%
Czechia 3 1.2%
Domain ending 3,164 sites
EndingSitesShareBar
.com 2,641 83.5%
.org 78 2.5%
.net 71 2.2%
.online 70 2.2%
.fr 56 1.8%
.blog 55 1.7%
.uk 24 0.8%
.ca 15 0.5%
.br 13 0.4%
.de 13 0.4%
.live 12 0.4%
.co 9 0.3%
Green hosting[3] 38 checked sites since Apr 2026
SitesGreenBar
Amazon Publisher Services 50%
All new sites 47%

Advertising on new sites

# Movement Tool Share of all sites Share of category Bar
1 – Facebook Pixel 3.4% 47.2%
2 – Google Ads 2.7% 37.2%
3 – Google AdSense 1.3% 17.7%
4 – TikTok Pixel 0.8% 10.6%
5 – Pinterest 0.6% 8.1%
…
10 – Amazon Publisher Services 0.1% 0.7%

All-time shares across the new sites we track: of all of them, and of the sites using any Advertising tool. All 1289 in Advertising

Often used with Amazon Publisher Services

Tool Sites with both vs all new sites Bar
Tertulia 1,939 1748x
Rewardful 1,942 1418x
Reddit 1,960 1122x
Intercom 1,940 1062x
Wistia 1,940 671x

Tools that turn up far more often on Amazon Publisher Services sites than on new sites in general, and how many times as common each one is there.

Recently launched products built on Amazon Publisher Services

Notes

  1. These figures cover websites that went live since April 2026, not the web as a whole.
  2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
  3. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.

How this page is made

FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards Amazon Publisher Services when we detect Amazon Publisher Services on it at that look.

Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies · How we find new sites

Something not look right? If a technology shown here is wrong or out of date, email [email protected] and we'll review it.