Google AdSense on new websites

1. About 1 in 120 websites that went live in the last 30 days use Google AdSense (0.9%).^[1]
2. It is the third most common advertising platform on new sites. Facebook Pixel appears on about 2.5 times as many.
3. It is unusually common among directory launches: 2.4%, against 1% across new sites.

The line is the 7-day average share of new sites that use Google AdSense, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Facebook Pixel	3.4%	47.3%
2	–	Google Ads	2.7%	37.3%
3	–	Google AdSense	1.3%	17.8%
4	–	TikTok Pixel	0.8%	10.7%
5	–	Pinterest	0.6%	8.1%

All-time shares across the new sites we track: of all of them, and of the sites using any Advertising tool. All 1287 in Advertising

Tool	Sites with both	vs all new sites	Bar
Google Ads	27,650	13x
Google Analytics	39,154	5.0x
Google Tag Manager	40,013	4.4x
Google Search Console	34,023	2.4x
jQuery	24,278	2.2x

Tools that turn up far more often on Google AdSense sites than on new sites in general, and how many times as common each one is there.

21,383 of the 76,576 sites using Google AdSense are product launches we list individually. The other 55,193 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

Site	Found	Also detected
The Tab — Tip & Split Calculator calculatemytab.com · Finance	Oct 19
Convert HEIC to JPG — PicKept photo2jpg.com	Oct 19
WanderPlan wanderlyai.fun	Oct 19
Tip Times: UK Tip and Recycling Centre Opening Times tiptimes.co.uk · United Kingdom	Oct 19
Certification Study Guides & Practice Exams | Certicab certicab.com · Education	Oct 19
Pixelify | Free On-Device AI Photo Editor | Image Upscaler & Background Remover pixelify.me · Design	Oct 19
BluSagentic — AI Research Assistant & Literature Synthesis Platform blusagentic.com · Education	Oct 19
Bracketdle bracketdle.com · Games	Oct 19
찬스툴 - 회원가입 없는 무료 미니 웹툴 모음 chanstool.com · South Korea	Oct 19
Afrique des ressources afrique-ressources.com	Oct 19
ClickTheFix — Snap a photo of what's broken. Fix it yourself or find a pro. clickthefix.com	Oct 19
Station Noir — Case Files space-case.live	Oct 19

Showing the most recent 12 of 21,383.

Watches, exports and the API give you all 76,576 sites using Google AdSense, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. 15 October 2026: Detection made stricter: a site now counts only when this technology loads on the page. Launches crawled before this date may overcount. The dashed line on the chart marks the day.
3. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. We count a country only where it is stated plainly enough to be sure: a governing-law clause or company registration number on a legal page, a phone country code, or a country domain ending. Sites that publish none are not counted at all.
4. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.