Snapchat Pixel on new websites

1. Snapchat Pixel appeared on about 1,600 new sites in the last 30 days.^[1]
2. Eight in ten new Snapchat Pixel sites also use Facebook Pixel.
3. It is unusually common on .store domains: 6.4% of the domains running it, against 2.1% of domains across new sites.

The line is the 7-day average share of new sites that use Snapchat Pixel, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Facebook Pixel	3.4%	47.2%
2	–	Google Ads	2.7%	37.2%
3	–	Google AdSense	1.3%	17.7%
4	–	TikTok Pixel	0.8%	10.6%
5	–	Pinterest	0.6%	8.1%
…
9	–	Snapchat Pixel	0.1%	1.3%

All-time shares across the new sites we track: of all of them, and of the sites using any Advertising tool. Snapchat Pixel is typically used alongside Facebook Pixel rather than instead of it. All 1289 in Advertising

Tool	Sites with both	vs all new sites	Bar
TikTok Pixel	3,621	86x
Facebook Pixel	4,234	23x
Google Ads	2,591	18x
WebMCP	2,280	9.9x
Google Tag Manager	3,461	5.4x

Tools that turn up far more often on Snapchat Pixel sites than on new sites in general, and how many times as common each one is there.

204 of the 5,483 sites using Snapchat Pixel are product launches we list individually. The other 5,279 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

• Grok Voice 3.0 x.ai
• NMR Spectral Analysis with AI Technology romboai.substack.com
• Waleedmubarak waleedmubarak.substack.com

Site	Found	Also detected
Bahi Trust — The ledger for your subscriptions bahitrust.store · Finance · India	Oct 19
مفزاع | MIFZZA · التقديم التلقائي على الوظائف mifzza.com	Oct 19
انجزني | منصة نقل البضائع للشركات في السعودية anjzni.com · Saudi Arabia	Oct 18
Teacherk teacherk.online · Education · Saudi Arabia	Oct 18
AllamAI — طبقة ذكاء شركتك allam.one	Oct 17
Extribunal — El tribunal de tu ex extribunal.com	Oct 17
Grok Voice 3.0 x.ai · AI · Ireland	Oct 15
NMR Spectral Analysis with AI Technology romboai.substack.com · Crypto · United States	Oct 15
Pilote ton club - Vendre, fidéliser, manager et piloter ton club pilotetonclub.fr · France	Oct 15
BeautyGo — Réserve ta prestataire beauté, essai de look par IA beautygo.fr · France	Oct 15
Waleedmubarak waleedmubarak.substack.com · Crypto · United States	Oct 14
Streamlivr streamlivr.com · Social · Nigeria	Oct 14

Showing the most recent 12 of 204.

Watches, exports and the API give you all 5,483 sites using Snapchat Pixel, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
3. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.