Google Ads on new websites

1. About 1 in 50 websites that went live in the last 30 days use Google Ads (2.1%).^[1]

The line is the 7-day average share of new sites that use Google Ads, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Facebook Pixel	3.4%	47.3%
2	–	Google Ads	2.7%	37.3%
3	–	Google AdSense	1.3%	17.8%
4	–	TikTok Pixel	0.8%	10.7%
5	–	Pinterest	0.6%	8.1%

All-time shares across the new sites we track: of all of them, and of the sites using any Advertising tool. Google Ads is typically used alongside Facebook Pixel rather than instead of it. All 1287 in Advertising

Tool	Sites with both	vs all new sites	Bar
Google Analytics	138,838	8.4x
Google Tag Manager	144,869	7.7x
jQuery	46,553	2.1x

Tools that turn up far more often on Google Ads sites than on new sites in general, and how many times as common each one is there.

25,770 of the 160,528 sites using Google Ads are product launches we list individually. The other 134,758 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

Site	Found	Also detected
Werx Takeoff — Earthwork & Site-Work Takeoff and Estimating Software tospektakeoff.com · United States	Oct 19
Emlak İlan Analizi ve Konut Karşılaştırma | ilanKeşfi ilankesfi.com · Health · Türkiye	Oct 19
Jämför offerter från hantverkare – gratis | Brixy brixy.se · Sweden	Oct 19
AscensosApp Vortex - Transforma tu carrera profesional ascensosapp.com	Oct 19
OrdenTip | Órdenes de trabajo, ventas, stock y compras ordentip.com	Oct 19
TierFolio | Customer-Specific Price Lists Made Simple — Coming Soon largesolutions.co.uk · United Kingdom	Oct 19
BluSagentic — AI Research Assistant & Literature Synthesis Platform blusagentic.com · Education	Oct 19
Personal Buddy | Personal Trainer App with Load Tracking getpersonalbuddy.com · Health	Oct 19
Програма за фактуриране онлайн – безплатна fakturka.bg · Bulgaria	Oct 19
MyPetLab - Gestionale per Toelettatura mypetlab.co.uk	Oct 19
RIMO · ERP mexicano con facturación CFDI 4.0, punto de venta e inventario rimo.com.mx · Finance · Mexico	Oct 19
ClickTheFix — Snap a photo of what's broken. Fix it yourself or find a pro. clickthefix.com	Oct 19

Showing the most recent 12 of 25,770.

Watches, exports and the API give you all 160,528 sites using Google Ads, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. We count a country only where it is stated plainly enough to be sure: a governing-law clause or company registration number on a legal page, a phone country code, or a country domain ending. Sites that publish none are not counted at all.
3. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.