Microsoft Clarity on new websites
Free behavioural analytics (heatmaps + session replay).
- Sites using Microsoft Clarity
- 66,547
- since Apr 2026
- Last 30 days
- 1.0%
-
of new sites, to Oct 18
-0.1 pts on the 30 days before - Last 7 days
- 1.1%
- of new sites, 7-day average
+0.1 pts on the week before
| In our data since | Apr 2026 |
|---|---|
| Last seen | Oct 19, 2026 |
| Website | clarity.microsoft.com |
What we found
- About 1 in 110 websites that went live in the last 30 days use Microsoft Clarity (1.0%).[1]
- Seven in ten new Microsoft Clarity sites also use Google Tag Manager.
Share of new sites using Microsoft Clarity
The line is the 7-day average share of new sites that use Microsoft Clarity, since 10 September.
Who uses Microsoft Clarity
| Type | Sites | Share | Bar |
|---|---|---|---|
| E-commerce | 5,895 | 23.2% | |
| Health | 2,901 | 11.4% | |
| Marketing | 2,512 | 9.9% | |
| Content | 2,219 | 8.7% | |
| Productivity | 1,883 | 7.4% | |
| AI | 1,661 | 6.5% | |
| Finance | 1,621 | 6.4% | |
| Education | 1,531 | 6.0% | |
| Developer Tools | 1,412 | 5.6% | |
| Games | 1,128 | 4.4% | |
| Design | 757 | 3.0% | |
| Social | 711 | 2.8% |
| Country | Sites | Share | Bar |
|---|---|---|---|
| 1,450 | 19.4% | ||
| 1,143 | 15.3% | ||
| 833 | 11.2% | ||
| 777 | 10.4% | ||
| 569 | 7.6% | ||
| 396 | 5.3% | ||
| 343 | 4.6% | ||
| 236 | 3.2% | ||
| 213 | 2.9% | ||
| 118 | 1.6% | ||
| 109 | 1.5% | ||
| 102 | 1.4% |
| Ending | Sites | Share | Bar |
|---|---|---|---|
| .com | 40,092 | 60.3% | |
| .in | 3,060 | 4.6% | |
| .store | 2,344 | 3.5% | |
| .online | 2,017 | 3.0% | |
| .fr | 1,846 | 2.8% | |
| .app | 1,748 | 2.6% | |
| .ai | 1,591 | 2.4% | |
| .co | 1,402 | 2.1% | |
| .uk | 1,231 | 1.9% | |
| .org | 1,117 | 1.7% | |
| .io | 1,070 | 1.6% | |
| .site | 992 | 1.5% |
| Sites | Green | Bar |
|---|---|---|
| Microsoft Clarity | 55% | |
| All new sites | 47% |
Analytics on new sites
| # | Movement | Tool | Share of category | Bar |
|---|---|---|---|---|
| 1 | – |
|
43.0% | |
| 2 | – |
|
15.7% | |
| 3 | ▼1 |
|
10.4% | |
| 4 | ▲1 |
|
10.4% | |
| 5 | – |
|
6.9% | |
| 6 | – |
|
4.6% |
All-time shares across the new sites we track: of all of them, and of the sites using any Analytics tool. The most common alternatives to Microsoft Clarity on new websites are Tinybird and Vercel Analytics. All 1507 in Analytics
Often used with Microsoft Clarity
| Tool | Sites with both | vs all new sites |
|---|---|---|
|
|
20,897 | 9.2x |
|
|
42,026 | 6.1x |
|
|
43,430 | 5.6x |
|
|
31,424 | 2.5x |
Tools that turn up far more often on Microsoft Clarity sites than on new sites in general, and how many times as common each one is there.
Recently launched products built on Microsoft Clarity
15,943 of the 66,547 sites using Microsoft Clarity are product launches we list individually. The other 50,604 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.
Showing the most recent 12 of 15,943.
Watches, exports and the API give you all 66,547 sites using Microsoft Clarity, from £15 a month.
Notes
- These figures cover websites that went live since April 2026, not the web as a whole.
- Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. We count a country only where it is stated plainly enough to be sure: a governing-law clause or company registration number on a legal page, a phone country code, or a country domain ending. Sites that publish none are not counted at all.
- Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.
How this page is made
FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards Microsoft Clarity when we detect Microsoft Clarity on it at that look.
Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies · How we find new sites