Microsoft Clarity on new websites

Free behavioural analytics (heatmaps + session replay).

Sites using Microsoft Clarity
66,547
since Apr 2026
Last 30 days
1.0%
of new sites, to Oct 18
-0.1 pts on the 30 days before
Last 7 days
1.1%
of new sites, 7-day average
+0.1 pts on the week before
Rank in Analytics
#6
of 1507 tools, all time
In our data since Apr 2026
Last seen Oct 19, 2026
Website clarity.microsoft.com

What we found

  1. About 1 in 110 websites that went live in the last 30 days use Microsoft Clarity (1.0%).[1]
  2. Seven in ten new Microsoft Clarity sites also use Google Tag Manager.

Share of new sites using Microsoft Clarity

0.0% 0.5% 1.0% 1.5% 10 Sep Oct

The line is the 7-day average share of new sites that use Microsoft Clarity, since 10 September.

Who uses Microsoft Clarity

Kind of site 25,381 sites with a known type
TypeSitesShareBar
E-commerce 5,895 23.2%
Health 2,901 11.4%
Marketing 2,512 9.9%
Content 2,219 8.7%
Productivity 1,883 7.4%
AI 1,661 6.5%
Finance 1,621 6.4%
Education 1,531 6.0%
Developer Tools 1,412 5.6%
Games 1,128 4.4%
Design 757 3.0%
Social 711 2.8%
Country[2] 7,458 sites with a known country
CountrySitesShareBar
France 1,450 19.4%
US 1,143 15.3%
Germany 833 11.2%
India 777 10.4%
UK 569 7.6%
Australia 396 5.3%
Japan 343 4.6%
Brazil 236 3.2%
Canada 213 2.9%
Spain 118 1.6%
China 109 1.5%
Italy 102 1.4%
Domain ending 66,515 sites
EndingSitesShareBar
.com 40,092 60.3%
.in 3,060 4.6%
.store 2,344 3.5%
.online 2,017 3.0%
.fr 1,846 2.8%
.app 1,748 2.6%
.ai 1,591 2.4%
.co 1,402 2.1%
.uk 1,231 1.9%
.org 1,117 1.7%
.io 1,070 1.6%
.site 992 1.5%
Green hosting[3] 8,011 checked sites since Apr 2026
SitesGreenBar
Microsoft Clarity 55%
All new sites 47%

Analytics on new sites

# Movement Tool Share of all sites Share of category Bar
1 – Google Analytics 10.3% 43.0%
2 – Tinybird 3.7% 15.7%
3 ▼1 Cloudflare Web Analytics 2.5% 10.4%
4 ▲1 Sourcebuster 2.5% 10.4%
5 – Vercel Analytics 1.6% 6.9%
6 – Microsoft Clarity 1.1% 4.6%

All-time shares across the new sites we track: of all of them, and of the sites using any Analytics tool. The most common alternatives to Microsoft Clarity on new websites are Tinybird and Vercel Analytics. All 1507 in Analytics

Often used with Microsoft Clarity

Tool Sites with both vs all new sites Bar
Facebook Pixel 20,897 9.2x
Google Analytics 42,026 6.1x
Google Tag Manager 43,430 5.6x
Google Search Console 31,424 2.5x

Tools that turn up far more often on Microsoft Clarity sites than on new sites in general, and how many times as common each one is there.

Recently launched products built on Microsoft Clarity

Notes

  1. These figures cover websites that went live since April 2026, not the web as a whole.
  2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. We count a country only where it is stated plainly enough to be sure: a governing-law clause or company registration number on a legal page, a phone country code, or a country domain ending. Sites that publish none are not counted at all.
  3. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.

How this page is made

FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards Microsoft Clarity when we detect Microsoft Clarity on it at that look.

Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies · How we find new sites

Something not look right? If a technology shown here is wrong or out of date, email [email protected] and we'll review it.