Snowplow on new websites
Open-source behavioural data platform for first-party event collection and warehouse-native analytics.
- Sites using Snowplow
- 15,514
- since Apr 2026
- Last 30 days
- 0.3%
-
of new sites, to Oct 19
no change on the 30 days before - Last 7 days
- 0.3%
- of new sites, 7-day average
+0.1 pts on the week before
| First seen | Apr 9, 2026 |
|---|---|
| Last seen | Oct 20, 2026 |
| Website | snowplow.io |
What we found
- About 1 in 330 websites that went live in the last 30 days use Snowplow (0.3%).[1]
- Nine in ten new Snowplow sites also use jQuery.
Share of new sites using Snowplow
The line is the 7-day average share of new sites that use Snowplow, since 10 September.
Who uses Snowplow
| Type | Sites | Share | Bar |
|---|---|---|---|
| Health | 696 | 29.2% | |
| E-commerce | 467 | 19.6% | |
| Finance | 396 | 16.6% | |
| Marketing | 151 | 6.3% | |
| Education | 150 | 6.3% | |
| Content | 85 | 3.6% | |
| Developer Tools | 74 | 3.1% | |
| Crypto | 69 | 2.9% | |
| Productivity | 67 | 2.8% | |
| Games | 57 | 2.4% | |
| Social | 50 | 2.1% | |
| Design | 44 | 1.9% |
| Country | Sites | Share | Bar |
|---|---|---|---|
| 826 | 40.4% | ||
| 487 | 23.8% | ||
| 236 | 11.6% | ||
| 166 | 8.1% | ||
| 72 | 3.5% | ||
| 60 | 2.9% | ||
| 52 | 2.6% | ||
| 35 | 1.7% | ||
| 16 | 0.8% | ||
| 15 | 0.7% | ||
| 15 | 0.7% | ||
| 10 | 0.5% |
| Ending | Sites | Share | Bar |
|---|---|---|---|
| .com | 11,839 | 76.4% | |
| .fr | 668 | 4.3% | |
| .net | 506 | 3.3% | |
| .org | 439 | 2.8% | |
| .uk | 345 | 2.2% | |
| .au | 164 | 1.1% | |
| .ca | 164 | 1.1% | |
| .online | 150 | 1.0% | |
| .co | 134 | 0.9% | |
| .live | 106 | 0.7% | |
| .in | 93 | 0.6% | |
| .ch | 68 | 0.4% |
| Sites | Green | Bar |
|---|---|---|
| Snowplow | 62% | |
| All new sites | 47% |
Analytics on new sites
| # | Movement | Tool | Share of category | Bar | |
|---|---|---|---|---|---|
| 1 | – |
|
43.0% | ||
| 2 | – |
|
15.7% | ||
| 3 | ▼1 |
|
10.4% | ||
| 4 | ▲1 |
|
10.4% | ||
| 5 | – |
|
6.9% | ||
| … | |||||
| 12 | ▲2 |
|
1.1% | ||
All-time shares across the new sites we track: of all of them, and of the sites using any Analytics tool. The most common alternatives to Snowplow on new websites are Tinybird and Cloudflare Web Analytics. Among September launches it ranked #12 in Analytics, up from #14 in August. All 1510 in Analytics
Often used with Snowplow
| Tool | Sites with both | vs all new sites |
|---|---|---|
|
|
12,328 | 346x |
|
|
4,498 | 190x |
|
|
12,091 | 100x |
|
|
12,630 | 86x |
|
|
11,647 | 7.8x |
Tools that turn up far more often on Snowplow sites than on new sites in general, and how many times as common each one is there.
Recently launched products built on Snowplow
264 of the 15,514 sites using Snowplow are product launches we list individually. The other 15,250 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.
Showing the most recent 12 of 264.
Watches, exports and the API give you all 15,514 sites using Snowplow, from £15 a month.
Notes
- These figures cover websites that went live since April 2026, not the web as a whole.
- Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. We count a country only where it is stated plainly enough to be sure: a governing-law clause or company registration number on a legal page, a phone country code, or a country domain ending. Sites that publish none are not counted at all.
- Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.
How this page is made
FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards Snowplow when we detect Snowplow on it at that look.
Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies · How we find new sites