Snowplow on new websites

Open-source behavioural data platform for first-party event collection and warehouse-native analytics.

Sites using Snowplow
15,514
since Apr 2026
Last 30 days
0.3%
of new sites, to Oct 19
no change on the 30 days before
Last 7 days
0.3%
of new sites, 7-day average
+0.1 pts on the week before
Rank in Analytics
#12
of 1510 tools, all time
First seen Apr 9, 2026
Last seen Oct 20, 2026
Website snowplow.io

What we found

  1. About 1 in 330 websites that went live in the last 30 days use Snowplow (0.3%).[1]
  2. Nine in ten new Snowplow sites also use jQuery.

Share of new sites using Snowplow

0.0% 0.2% 0.4% 0.6% 10 Sep Oct

The line is the 7-day average share of new sites that use Snowplow, since 10 September.

Who uses Snowplow

Kind of site 2,382 sites with a known type
TypeSitesShareBar
Health 696 29.2%
E-commerce 467 19.6%
Finance 396 16.6%
Marketing 151 6.3%
Education 150 6.3%
Content 85 3.6%
Developer Tools 74 3.1%
Crypto 69 2.9%
Productivity 67 2.8%
Games 57 2.4%
Social 50 2.1%
Design 44 1.9%
Country[2] 2,043 sites with a known country
CountrySitesShareBar
US 826 40.4%
France 487 23.8%
Italy 236 11.6%
Spain 166 8.1%
Australia 72 3.5%
Canada 60 2.9%
UK 52 2.6%
Argentina 35 1.7%
Germany 16 0.8%
India 15 0.7%
Slovakia 15 0.7%
Brazil 10 0.5%
Domain ending 15,495 sites
EndingSitesShareBar
.com 11,839 76.4%
.fr 668 4.3%
.net 506 3.3%
.org 439 2.8%
.uk 345 2.2%
.au 164 1.1%
.ca 164 1.1%
.online 150 1.0%
.co 134 0.9%
.live 106 0.7%
.in 93 0.6%
.ch 68 0.4%
Green hosting[3] 95 checked sites since Apr 2026
SitesGreenBar
Snowplow 62%
All new sites 47%

Analytics on new sites

# Movement Tool Share of all sites Share of category Bar
1 – Google Analytics 10.3% 43.0%
2 – Tinybird 3.8% 15.7%
3 ▼1 Cloudflare Web Analytics 2.5% 10.4%
4 ▲1 Sourcebuster 2.5% 10.4%
5 – Vercel Analytics 1.6% 6.9%
…
12 ▲2 Snowplow 0.3% 1.1%

All-time shares across the new sites we track: of all of them, and of the sites using any Analytics tool. The most common alternatives to Snowplow on new websites are Tinybird and Cloudflare Web Analytics. Among September launches it ranked #12 in Analytics, up from #14 in August. All 1510 in Analytics

Often used with Snowplow

Tool Sites with both vs all new sites Bar
Duda 12,328 346x
Java 4,498 190x
PhotoSwipe 12,091 100x
Vimeo 12,630 86x
nginx 11,647 7.8x

Tools that turn up far more often on Snowplow sites than on new sites in general, and how many times as common each one is there.

Recently launched products built on Snowplow

Notes

  1. These figures cover websites that went live since April 2026, not the web as a whole.
  2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. We count a country only where it is stated plainly enough to be sure: a governing-law clause or company registration number on a legal page, a phone country code, or a country domain ending. Sites that publish none are not counted at all.
  3. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.

How this page is made

FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards Snowplow when we detect Snowplow on it at that look.

Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies · How we find new sites

Something not look right? If a technology shown here is wrong or out of date, email [email protected] and we'll review it.