Mailchimp on new websites

Email marketing, newsletter, and audience management platform owned by Intuit.

Sites using Mailchimp
7,119
since Apr 2026
Last 30 days
0.1%
of new sites, to Oct 18
no change on the 30 days before
Last 7 days
0.1%
of new sites, 7-day average
no change on the week before
Rank in Email Marketing
#5
of 286 tools, all time
In our data since Apr 2026
Last seen Oct 19, 2026
Website mailchimp.com

What we found

  1. Mailchimp appeared on about 1,800 new sites in the last 30 days.[1]
  2. Half of new Mailchimp sites also use jQuery.

Share of new sites using Mailchimp

0.00% 0.05% 0.10% 0.15% 10 Sep Oct

The line is the 7-day average share of new sites that use Mailchimp, since 10 September.

Who uses Mailchimp

Kind of site 2,628 sites with a known type
TypeSitesShareBar
E-commerce 694 26.4%
Health 430 16.4%
Finance 202 7.7%
Marketing 195 7.4%
Content 174 6.6%
Education 154 5.9%
Productivity 147 5.6%
Developer Tools 142 5.4%
Games 125 4.8%
AI 103 3.9%
Social 100 3.8%
Design 75 2.9%
Country[2] 1,483 sites with a likely country
CountrySitesShareBar
UK 318 21.4%
US 236 15.9%
Australia 149 10.1%
France 123 8.3%
Canada 122 8.2%
India 86 5.8%
Italy 50 3.4%
Sweden 41 2.8%
Germany 40 2.7%
Netherlands 37 2.5%
Spain 29 2.0%
Switzerland 27 1.8%
Domain ending 7,112 sites
EndingSitesShareBar
.com 4,050 57.0%
.uk 317 4.5%
.org 300 4.2%
.online 177 2.5%
.ca 169 2.4%
.store 157 2.2%
.co 153 2.2%
.au 148 2.1%
.net 148 2.1%
.app 130 1.8%
.fr 106 1.5%
.ai 103 1.5%
Green hosting[3] 565 checked sites since Apr 2026
SitesGreenBar
Mailchimp 45%
All new sites 47%

Email Marketing on new sites

# Movement Tool Share of all sites Share of category Bar
1 ▼1 Brevo 0.8% 32.0%
2 ▲8 Hostinger Reach 0.7% 29.3%
3 ▼1 Klaviyo 0.3% 11.2%
4 – HubSpot 0.2% 6.3%
5 – Mailchimp 0.1% 4.9%

All-time shares across the new sites we track: of all of them, and of the sites using any Email Marketing tool. The most common alternatives to Mailchimp on new websites are Brevo and Klaviyo. All 286 in Email Marketing

Often used with Mailchimp

Tool Sites with both vs all new sites Bar
Google Analytics 3,034 4.1x
Google Tag Manager 3,134 3.7x
jQuery 3,256 3.2x
PHP 2,355 2.0x

Tools that turn up far more often on Mailchimp sites than on new sites in general, and how many times as common each one is there.

Recently launched products built on Mailchimp

Notes

  1. These figures cover websites that went live since April 2026, not the web as a whole.
  2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
  3. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.

How this page is made

FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards Mailchimp when we detect Mailchimp on it at that look.

Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies · How we find new sites

Something not look right? If a technology shown here is wrong or out of date, email [email protected] and we'll review it.