Adobe Analytics on new websites

Enterprise web and cross-channel analytics platform from Adobe Experience Cloud.

Sites using Adobe Analytics
1,630
since Apr 2026
Last 30 days
0.0%
of new sites, to Oct 18
no change on the 30 days before
Last 7 days
0.0%
of new sites, 7-day average
no change on the week before
Rank in Analytics
#36
of 1507 tools, all time
In our data since Apr 2026
Last seen Oct 19, 2026
Website business.adobe.com

What we found

  1. Adobe Analytics appeared on about 650 new sites in the last 30 days.[1]
  2. Nine in ten new Adobe Analytics sites also use Google Tag Manager.
  3. It is unusually common on .net domains: 4.7% of the domains running it, against 2% of domains across new sites.

Share of new sites using Adobe Analytics

0.00% 0.02% 0.04% 0.06% 10 Sep Oct

The line is the 7-day average share of new sites that use Adobe Analytics, since 10 September.

Who uses Adobe Analytics

Kind of site 249 sites with a known type
TypeSitesShareBar
E-commerce 94 37.8%
Health 67 26.9%
Finance 30 12.1%
Education 12 4.8%
Content 10 4.0%
Games 7 2.8%
Marketing 6 2.4%
AI 5 2.0%
Developer Tools 4 1.6%
Social 4 1.6%
Directory 3 1.2%
Productivity 3 1.2%
Country[2] 214 sites with a known country
CountrySitesShareBar
US 152 71.0%
Spain 14 6.5%
Australia 13 6.1%
Canada 10 4.7%
UK 5 2.3%
France 4 1.9%
Germany 2 0.9%
Poland 2 0.9%
Sweden 2 0.9%
Slovakia 2 0.9%
Switzerland 1 0.5%
Indonesia 1 0.5%
Domain ending 1,627 sites
EndingSitesShareBar
.com 1,239 76.2%
.net 76 4.7%
.org 48 3.0%
.uk 38 2.3%
.live 25 1.5%
.ca 21 1.3%
.au 18 1.1%
.in 18 1.1%
.de 15 0.9%
.fr 14 0.9%
.es 9 0.6%
.co 8 0.5%
Green hosting[3] 35 checked sites since Apr 2026
SitesGreenBar
Adobe Analytics 51%
All new sites 47%

Analytics on new sites

# Movement Tool Share of all sites Share of category Bar
1 – Google Analytics 10.3% 43.0%
2 – Tinybird 3.7% 15.7%
3 ▼1 Cloudflare Web Analytics 2.5% 10.4%
4 ▲1 Sourcebuster 2.5% 10.4%
5 – Vercel Analytics 1.6% 6.9%
…
36 ▲10 Adobe Analytics <0.1% 0.1%

All-time shares across the new sites we track: of all of them, and of the sites using any Analytics tool. Adobe Analytics is typically used alongside Google Analytics rather than instead of it. Among September launches it ranked #34 in Analytics, up from #44 in August. All 1507 in Analytics

Often used with Adobe Analytics

Tool Sites with both vs all new sites Bar
Adobe Experience Platform Launch 855 3293x
Adobe Audience Manager 1,069 3275x
Adobe Experience Cloud 658 425x
Vimeo 1,007 65x
Google Ads 1,171 27x

Tools that turn up far more often on Adobe Analytics sites than on new sites in general, and how many times as common each one is there.

Recently launched products built on Adobe Analytics

Notes

  1. These figures cover websites that went live since April 2026, not the web as a whole.
  2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. We count a country only where it is stated plainly enough to be sure: a governing-law clause or company registration number on a legal page, a phone country code, or a country domain ending. Sites that publish none are not counted at all.
  3. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.

How this page is made

FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards Adobe Analytics when we detect Adobe Analytics on it at that look.

Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies · How we find new sites

Something not look right? If a technology shown here is wrong or out of date, email [email protected] and we'll review it.