Mixpanel on new websites

1. About 1 in 350 websites that went live in the last 30 days use Mixpanel (0.3%).^[1]
2. Half of new Mixpanel sites also use Klaviyo.
3. It is unusually common on .co domains: 3.3% of the domains running it, against 1.5% of domains across new sites.

The line is the 7-day average share of new sites that use Mixpanel, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Google Analytics	10.3%	43.0%
2	–	Tinybird	3.7%	15.7%
3	▼1	Cloudflare Web Analytics	2.5%	10.4%
4	▲1	Sourcebuster	2.5%	10.4%
5	–	Vercel Analytics	1.6%	6.9%
…
13	▼1	Mixpanel	0.3%	1.1%

All-time shares across the new sites we track: of all of them, and of the sites using any Analytics tool. The most common alternatives to Mixpanel on new websites are Tinybird and Sourcebuster. All 1507 in Analytics

Tool	Sites with both	vs all new sites	Bar
Klaviyo	7,201	175x
Google Sign-In	5,167	20x
Shopify	6,579	7.6x
React Router	5,144	5.1x

Tools that turn up far more often on Mixpanel sites than on new sites in general, and how many times as common each one is there.

1,389 of the 15,141 sites using Mixpanel are product launches we list individually. The other 13,752 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

• ERAGO erago.site
• Holo AI tryholo.ai
• Endata endata.com
• Roof Cleaning Companies windowhero.com
• Coffeeology coffee-ology.co.uk
• MyLens mylens.ai

Site	Found	Also detected
子どものひらがな練習アプリ | Moji Steps mojisteps.com · Productivity	Oct 19
ERAGO erago.site · Marketing	Oct 19
Holo AI tryholo.ai · Marketing · Lithuania	Oct 19
Endata endata.com · AI · United States	Oct 19
Roof Cleaning Companies windowhero.com · United States	Oct 19
Yu-Gi-Oh! Grand Master Rares Tracker yugiohgrandmaster.com · Games	Oct 19
Printable Coloring Pages for Kids 2–6 – ColorWake Studios colorwakestudios.com · Canada	Oct 18
Sailenne | The sea is part of you sailenne.com	Oct 18
Hestily | The Kitchen Intelligence Platform hestily.com · India	Oct 18
Nadir Cevap · Günlük Türkçe kelime ve bilgi oyunu nadircevap.com · Türkiye	Oct 18
Coffeeology coffee-ology.co.uk · United Kingdom	Oct 18
MyLens mylens.ai	Oct 18

Showing the most recent 12 of 1,389.

Watches, exports and the API give you all 15,141 sites using Mixpanel, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
3. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.