Sales Intelligence Tools

1. Apollo.io leads, on 25% of the sites using a sales intelligence tool, with RB2B close behind on 24%.
2. Only 18 of the 112 sales intelligence tools we track run on more than 1% of these sites.
3. Among sites launched in September, LeadPipe rose to #13 from #16 in August.

#	Movement	Tool	Country	Share	Bar	Sites	90 days
1	–	Apollo.io B2B sales intelligence and prospecting platform.		25%		1,274
2	–	RB2B B2B website visitor identification, surfaces person-level details about anonymous traffic.		24%		1,218
3	▲1	Leadfeeder B2B website visitor identification and analytics platform		13%		659
4	▼1	Vector Vector (vector.co): contact-based marketing platform that de-anonymises US web visitors and matches them to verified CRM contacts.		12%		605
5	▼1	Leadsy AI-driven B2B sales intelligence and outbound automation platform for prospect discovery and multi-channel outreach.		9.4%		476
6	▲1	ZoomInfo B2B contact data, sales intelligence, and intent platform for go-to-market teams.		7.0%		355
7	▼2	Clearbit Clearbit (now HubSpot) reveal / enrichment SDK.		5.2%		264
8	▲2	Snitcher Snitcher B2B website visitor identification		3.9%		198
9	▲2	Leadinfo B2B website visitor identification platform that reveals which companies visit your site.		3.9%		195
10	▼3	LeadJaw Website visitor identification tool that names the companies browsing a site and scores their intent.		3.6%		180
11	▲2	Lead Forensics B2B website visitor identification and sales intelligence platform.		2.7%		134
12	▼1	V VisitIQ Website visitor identification and buyer-intent data pixel.		2.3%		117
13	▲2	Warmly AI signal-based revenue orchestration and website visitor identification.		1.9%		94
14	▼4	T Trovo White-label website visitor de-anonymization tag that matches anonymous visitors to person-level identity-graph data, resold under multiple identity-resolution brands.		1.7%		87
15	▲3	L LeadPipe B2B website visitor identification platform.		1.6%		79

Share is of the 5,049 sites using a sales intelligence tool; a site can use more than one. Arrows compare each tool's rank among sites launched in September with August. The line is its share of new sites over 90 days. Showing the top 15 of 112.

Watches, exports and the API give you every sales intelligence tool and the sites using each, from £15 a month.

Other kinds of tool most often found on the same sites, leaving out the plumbing every site has (DNS, CDN, hosting).

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