Social Proof Tools

1. Saudi Business Center leads, on 30% of the sites using a social proof tool, 2.1 times as many sites as Better Business Bureau.
2. Only 15 of the 285 social proof tools we track run on more than 1% of these sites.
3. Among sites launched in September, Reco rose to #7 from #12 in August.
4. Several leaders are regional: Saudi Business Center (Saudi Arabia), Plus que PRO (France) and Reco (Sweden).

#	Movement	Tool	Country	Share	Bar	Sites	90 days
1	–	S Saudi Business Center Saudi government business services platform that registers companies and certifies online stores.		30%		2,256
2	–	B Better Business Bureau Nonprofit organization that rates and accredits businesses and publishes customer reviews.		14%		1,065
3	–	Entangle Commerce Google reviews display widget for Wix and other website builders.		5.4%		409
4	▲2	G2 Software review and buyer-intent marketplace whose review badges and embed widgets appear on SaaS marketing sites.		5.2%		393
5	▼1	SociableKIT Embeddable social feed, review, and testimonial widgets.		4.2%		318
6	▼1	T Trustify Shopify app that displays Google Reviews on storefronts.		2.7%		201
7	▼1	Senja Customer testimonial collection and display platform for embedding social proof on websites.		2.6%		193
8	▼1	P Plus que PRO French platform providing verified customer reviews and websites for local tradespeople.		2.1%		161
9	▲2	J Juicer Social media feed aggregator and embedding service		2.0%		152
10	▼7	EmbedSocial Widget platform for embedding social media feeds, reviews, and user-generated content on websites.		1.7%		128
11	▲2	P Provesrc Social proof notification widget that shows recent activity (orders, signups) on e-commerce sites.		1.7%		125
12	▲4	ProveSource Social proof notification widget that displays recent customer activity.		1.6%		124
13	▼5	P Proof Factor Social proof popups and conversion notifications widget.		1.6%		121
14	▲5	Reco Swedish review platform where customers rate local companies, with embeddable rating widgets.		1.6%		119
15	▼2	Reclame Aqui Brazilian consumer complaint and business reputation platform.		1.4%		106

Share is of the 7,555 sites using a social proof tool; a site can use more than one. A flag means nearly all of a tool's sites are in that country. Arrows compare each tool's rank among sites launched in September with August. The line is its share of new sites over 90 days. Showing the top 15 of 285.

Watches, exports and the API give you every social proof tool and the sites using each, from £15 a month.

Other kinds of tool most often found on the same sites, leaving out the plumbing every site has (DNS, CDN, hosting).

• Analytics 416
• Advertising 303
• Javascript Library 271
• Transactional Email 265
• CSS Framework 251
• Framework 245