URL Shortener Tools

1. Walink runs on more than half of the sites using an url shortener tool (73%), 7.1 times as many sites as Bouncy.ai.
2. Only 8 of the 37 url shortener tools we track run on more than 1% of these sites.
3. Among sites launched in September, ShortURL rose to #5 from #10 in August.

#	Movement	Tool	Country	Share	Bar	Sites	90 days
1	–	Walink WhatsApp link shortener that creates click to chat links with a preset message.		73%		1,086
2	–	Bouncy.ai Smart-link platform providing branded deep links, link-in-bio pages and in-app-browser escape redirects with click analytics.		10%		152
3	–	Lnk.Bio Link-in-bio service hosting a single page of links for social media profiles.		4.6%		68
4	–	Cutt.ly		2.1%		31
5	▼7	Taap.it Smart link management platform for link in bio pages, deeplinks, QR codes, and click analytics.		1.3%		19
6	▼1	S Short.io Branded link shortening and tracking service		1.1%		17
7	▲5	ShortURL		1.1%		16
8	▼1	TinyURL URL shortening and link management service.		1.1%		16
9	▼3	LinkTwin URL shortening and deep-linking SaaS that opens links directly inside mobile apps.		0.7%		10
10		I is.gd Free URL shortening service.		0.6%		9

Share is of the 1,481 sites using an url shortener tool; a site can use more than one. Arrows compare each tool's rank among sites launched in September with August. The line is its share of new sites over 90 days. Showing the top 10 of 37.

Watches, exports and the API give you every url shortener tool and the sites using each, from £15 a month.

Other kinds of tool most often found on the same sites, leaving out the plumbing every site has (DNS, CDN, hosting).

• Analytics 23
• CSS Framework 15
• Framework 15
• Javascript Library 14
• Advertising 12
• Meta Framework 10