Google Custom Search on new websites

Google's customisable search engine that site owners embed to search their own site or a chosen set of sites.

Sites using Google Custom Search
7,568
since Apr 2026
Last 30 days
0.1%
of new sites, to Oct 19
-0.1 pts on the 30 days before
Last 7 days
0.1%
of new sites, 7-day average
-0.1 pts on the week before
Rank in Search
#1
of 72 tools, all time
First seen Apr 10, 2026
Last seen Oct 20, 2026
Website programmablesearchengine.google.com

What we found

  1. Google Custom Search appeared on about 2,000 new sites in the last 30 days.[1]
  2. It is the most common site search tool on new sites, more than twice as common as the next, Algolia.
  3. Almost all new Google Custom Search sites also use jQuery.
  4. It is unusually common among productivity launches: 41%, against 4.5% across new sites.

Share of new sites using Google Custom Search

0.0% 0.1% 0.2% 0.3% 10 Sep Oct Oct 15, 2026: Detection made stricter: a site now counts only when this technology loads on the page. Launches crawled before this date may overcount. [2]

The line is the 7-day average share of new sites that use Google Custom Search, since 10 September.

Who uses Google Custom Search

Kind of site 1,317 sites with a known type
TypeSitesShareBar
Productivity 544 41.3%
Education 181 13.7%
Social 145 11.0%
Finance 91 6.9%
Health 91 6.9%
AI 73 5.5%
Games 48 3.6%
Content 46 3.5%
E-commerce 32 2.4%
Design 19 1.4%
Developer Tools 19 1.4%
Directory 9 0.7%
Country[3] 4,295 sites with a known country
CountrySitesShareBar
Japan 4,287 99.8%
UK 2 0.1%
US 2 0.1%
Australia 1 <0.1%
India 1 <0.1%
Sweden 1 <0.1%
Taiwan 1 <0.1%
Domain ending 7,567 sites
EndingSitesShareBar
.com 6,283 83.0%
.site 386 5.1%
.net 293 3.9%
.online 148 2.0%
.blog 117 1.6%
.org 79 1.0%
.xyz 57 0.8%
.tech 37 0.5%
.space 20 0.3%
.me 17 0.2%
.uk 12 0.2%
.in 11 0.2%

Search on new sites

# Movement Tool Share of all sites Share of category Bar
1 – Google Custom Search 0.1% 69.0%
2 – Algolia <0.1% 15.1%
3 – Pagefind <0.1% 5.9%
4 – Searchanise <0.1% 2.9%
5 ▲1 Doofinder <0.1% 1.2%

All-time shares across the new sites we track: of all of them, and of the sites using any Search tool. All 72 in Search

Often used with Google Custom Search

Tool Sites with both vs all new sites Bar
Cocoon 7,184 741x
Xserver DNS 3,074 155x
Xserver Email 3,175 149x
Gravatar 7,219 132x
Pinterest 5,676 129x

Tools that turn up far more often on Google Custom Search sites than on new sites in general, and how many times as common each one is there.

Recently launched products built on Google Custom Search

44 of the 7,568 sites using Google Custom Search are product launches we list individually. The other 7,524 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

Showing the most recent 12 of 44.

Watches, exports and the API give you all 7,568 sites using Google Custom Search, from £15 a month.

Notes

  1. These figures cover websites that went live since April 2026, not the web as a whole.
  2. 15 October 2026: Detection made stricter: a site now counts only when this technology loads on the page. Launches crawled before this date may overcount. The dashed line on the chart marks the day.
  3. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. We count a country only where it is stated plainly enough to be sure: a governing-law clause or company registration number on a legal page, a phone country code, or a country domain ending. Sites that publish none are not counted at all.

How this page is made

FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards Google Custom Search when we detect Google Custom Search on it at that look.

Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies · How we find new sites

Something not look right? If a technology shown here is wrong or out of date, email [email protected] and we'll review it.