Google Custom Search on new websites
Google's customisable search engine that site owners embed to search their own site or a chosen set of sites.
- Sites using Google Custom Search
- 7,568
- since Apr 2026
- Last 30 days
- 0.1%
-
of new sites, to Oct 19
-0.1 pts on the 30 days before - Last 7 days
- 0.1%
- of new sites, 7-day average
-0.1 pts on the week before
| First seen | Apr 10, 2026 |
|---|---|
| Last seen | Oct 20, 2026 |
| Website | programmablesearchengine.google.com |
What we found
- Google Custom Search appeared on about 2,000 new sites in the last 30 days.[1]
- It is the most common site search tool on new sites, more than twice as common as the next, Algolia.
- Almost all new Google Custom Search sites also use jQuery.
- It is unusually common among productivity launches: 41%, against 4.5% across new sites.
Share of new sites using Google Custom Search
The line is the 7-day average share of new sites that use Google Custom Search, since 10 September.
Who uses Google Custom Search
| Type | Sites | Share | Bar |
|---|---|---|---|
| Productivity | 544 | 41.3% | |
| Education | 181 | 13.7% | |
| Social | 145 | 11.0% | |
| Finance | 91 | 6.9% | |
| Health | 91 | 6.9% | |
| AI | 73 | 5.5% | |
| Games | 48 | 3.6% | |
| Content | 46 | 3.5% | |
| E-commerce | 32 | 2.4% | |
| Design | 19 | 1.4% | |
| Developer Tools | 19 | 1.4% | |
| Directory | 9 | 0.7% |
| Country | Sites | Share | Bar |
|---|---|---|---|
| 4,287 | 99.8% | ||
| 2 | 0.1% | ||
| 2 | 0.1% | ||
| 1 | <0.1% | ||
| 1 | <0.1% | ||
| 1 | <0.1% | ||
| 1 | <0.1% |
| Ending | Sites | Share | Bar |
|---|---|---|---|
| .com | 6,283 | 83.0% | |
| .site | 386 | 5.1% | |
| .net | 293 | 3.9% | |
| .online | 148 | 2.0% | |
| .blog | 117 | 1.6% | |
| .org | 79 | 1.0% | |
| .xyz | 57 | 0.8% | |
| .tech | 37 | 0.5% | |
| .space | 20 | 0.3% | |
| .me | 17 | 0.2% | |
| .uk | 12 | 0.2% | |
| .in | 11 | 0.2% |
Search on new sites
| # | Movement | Tool | Share of category | Bar |
|---|---|---|---|---|
| 1 | – |
|
69.0% | |
| 2 | – |
|
15.1% | |
| 3 | – |
|
5.9% | |
| 4 | – | Searchanise | 2.9% | |
| 5 | ▲1 |
|
1.2% |
All-time shares across the new sites we track: of all of them, and of the sites using any Search tool. All 72 in Search
Often used with Google Custom Search
| Tool | Sites with both | vs all new sites |
|---|---|---|
|
|
7,184 | 741x |
|
|
3,074 | 155x |
|
|
3,175 | 149x |
|
|
7,219 | 132x |
|
|
5,676 | 129x |
Tools that turn up far more often on Google Custom Search sites than on new sites in general, and how many times as common each one is there.
Recently launched products built on Google Custom Search
44 of the 7,568 sites using Google Custom Search are product launches we list individually. The other 7,524 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.
Showing the most recent 12 of 44.
Watches, exports and the API give you all 7,568 sites using Google Custom Search, from £15 a month.
Notes
- These figures cover websites that went live since April 2026, not the web as a whole.
- 15 October 2026: Detection made stricter: a site now counts only when this technology loads on the page. Launches crawled before this date may overcount. The dashed line on the chart marks the day.
- Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. We count a country only where it is stated plainly enough to be sure: a governing-law clause or company registration number on a legal page, a phone country code, or a country domain ending. Sites that publish none are not counted at all.
How this page is made
FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards Google Custom Search when we detect Google Custom Search on it at that look.
Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies · How we find new sites