IOL Metrics on new websites 
Audience measurement tag used by Italiaonline for Italian web publishers.
- Sites using IOL Metrics
- 759
- since Jul 2026
- Last 30 days
- 0.0%
-
of new sites, to Oct 20
no change on the 30 days before - Last 7 days
- 0.0%
- of new sites, 7-day average
no change on the week before
| First seen | Jul 28, 2026 |
|---|---|
| Last seen | Oct 20, 2026 |
What we found
- IOL Metrics appeared on about 350 new sites in the last 30 days.[1]
- Almost all new IOL Metrics sites also use Duda.
Share of new sites using IOL Metrics
The line is the 7-day average share of new sites that use IOL Metrics, since 10 September.
Who uses IOL Metrics
| Type | Sites | Share | Bar |
|---|---|---|---|
| E-commerce | 33 | 45.2% | |
| Health | 18 | 24.7% | |
| Games | 7 | 9.6% | |
| Education | 3 | 4.1% | |
| Marketing | 3 | 4.1% | |
| Content | 2 | 2.7% | |
| Design | 2 | 2.7% | |
| AI | 1 | 1.4% | |
| Developer Tools | 1 | 1.4% | |
| Hiring & HR | 1 | 1.4% | |
| Productivity | 1 | 1.4% | |
| Social | 1 | 1.4% |
| Country | Sites | Share | Bar |
|---|---|---|---|
| Italy |
550 | 100.0% |
| Ending | Sites | Share | Bar |
|---|---|---|---|
| .com | 649 | 85.5% | |
| .it | 46 | 6.1% | |
| .net | 20 | 2.6% | |
| .live | 19 | 2.5% | |
| .pro | 17 | 2.2% | |
| .eu | 3 | 0.4% | |
| .org | 2 | 0.3% | |
| .site | 1 | 0.1% | |
| .store | 1 | 0.1% | |
| .tech | 1 | 0.1% |
Analytics on new sites
| # | Movement | Tool | Share of category | Bar | |
|---|---|---|---|---|---|
| 1 | – |
Google Analytics
|
43.0% | ||
| 2 | – |
Tinybird
|
15.7% | ||
| 3 | ▼1 |
Cloudflare Web Analytics
|
10.4% | ||
| 4 | ▲1 |
Sourcebuster
|
10.4% | ||
| 5 | – |
Vercel Analytics
|
6.9% | ||
| … | |||||
| 51 | ▲8 | IOL Metrics | 0.1% | ||
All-time shares across the new sites we track: of all of them, and of the sites using any Analytics tool. Among September launches it ranked #48 in Analytics, up from #56 in August. All 1520 in Analytics
Often used with IOL Metrics
| Tool | Sites with both | vs all new sites |
|---|---|---|
PagineGialle
|
757 | 7954x |
Italiaonline Website
|
759 | 7560x |
Ecwid
|
745 | 2460x |
Cookiebot
|
746 | 1267x |
Register.it
|
704 | 1160x |
Tools that turn up far more often on IOL Metrics sites than on new sites in general, and how many times as common each one is there.
759 sites across the wider web use IOL Metrics
None of them is a product launch we list individually, so there is nothing to show here. They still count towards the figures above. How we find new sites
Watches, exports and the API give you all 759 sites using IOL Metrics, from £15 a month.
Notes
- These figures cover websites that went live since April 2026, not the web as a whole.
- Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. We count a country only where it is stated plainly enough to be sure: a governing-law clause or company registration number on a legal page, a phone country code, or a country domain ending. Sites that publish none are not counted at all.
How this page is made
FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards IOL Metrics when we detect IOL Metrics on it at that look.
Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies ยท How we find new sites