Sift on new websites

Fraud and abuse prevention platform using device fingerprinting and machine learning risk scoring.

Sites using Sift
8,703
since Jun 2026
Last 30 days
0.1%
of new sites, to Oct 18
no change on the 30 days before
Last 7 days
0.1%
of new sites, 7-day average
no change on the week before
Rank in Fraud Prevention
#1
of 90 tools, all time
First seen Jun 11, 2026
Last seen Oct 19, 2026
Website sift.com

What we found

  1. Sift appeared on about 2,300 new sites in the last 30 days.[1]
  2. It is the most common fraud prevention service on new sites, more than twice as common as the next, FingerprintJS.
  3. Almost all new Sift sites also use Google Tag Manager.
  4. It is unusually common on .store domains: 8.1% of the domains running it, against 2.1% of domains across new sites.

Share of new sites using Sift

0.0% 0.1% 0.2% 0.3% 10 Sep Oct

The line is the 7-day average share of new sites that use Sift, since 10 September.

Who uses Sift

Kind of site 748 sites with a known type
TypeSitesShareBar
E-commerce 366 48.9%
Health 161 21.5%
Social 45 6.0%
Productivity 29 3.9%
Education 28 3.7%
Design 23 3.1%
Games 22 2.9%
Finance 18 2.4%
AI 12 1.6%
Content 12 1.6%
Developer Tools 10 1.3%
Hiring & HR 9 1.2%
Country[2] 267 sites with a likely country
CountrySitesShareBar
Saudi Arabia 256 95.9%
Australia 2 0.8%
Sweden 2 0.8%
Canada 1 0.4%
Switzerland 1 0.4%
Spain 1 0.4%
UK 1 0.4%
India 1 0.4%
Cambodia 1 0.4%
US 1 0.4%
Domain ending 8,673 sites
EndingSitesShareBar
.com 6,788 78.3%
.online 1,027 11.8%
.store 721 8.3%
.co 38 0.4%
.net 36 0.4%
.xyz 11 0.1%
.me 7 0.1%
.org 6 0.1%
.site 6 0.1%
.ai 5 0.1%
.sa 4 0.1%
.io 3 <0.1%

Fraud Prevention on new sites

# Movement Tool Share of all sites Share of category Bar
1 – Sift 0.1% 57.3%
2 – FingerprintJS 0.1% 27.9%
3 – DataDome <0.1% 5.3%
4 – Sternify <0.1% 1.9%
5 ▲1 ThreatMetrix <0.1% 1.2%

All-time shares across the new sites we track: of all of them, and of the sites using any Fraud Prevention tool. All 90 in Fraud Prevention

Often used with Sift

Tool Sites with both vs all new sites Bar
Jitsu 8,522 668x
Salla 8,560 645x
FSLightbox 8,456 586x
mmenu.js 7,517 548x
Anime.js 7,961 243x

Tools that turn up far more often on Sift sites than on new sites in general, and how many times as common each one is there.

Recently launched products built on Sift

Notes

  1. These figures cover websites that went live since April 2026, not the web as a whole.
  2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.

How this page is made

FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards Sift when we detect Sift on it at that look.

Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies · How we find new sites

Something not look right? If a technology shown here is wrong or out of date, email [email protected] and we'll review it.