Sift on new websites
Fraud and abuse prevention platform using device fingerprinting and machine learning risk scoring.
- Sites using Sift
- 8,703
- since Jun 2026
- Last 30 days
- 0.1%
-
of new sites, to Oct 18
no change on the 30 days before - Last 7 days
- 0.1%
- of new sites, 7-day average
no change on the week before
| First seen | Jun 11, 2026 |
|---|---|
| Last seen | Oct 19, 2026 |
| Website | sift.com |
What we found
- Sift appeared on about 2,300 new sites in the last 30 days.[1]
- It is the most common fraud prevention service on new sites, more than twice as common as the next, FingerprintJS.
- Almost all new Sift sites also use Google Tag Manager.
- It is unusually common on .store domains: 8.1% of the domains running it, against 2.1% of domains across new sites.
Share of new sites using Sift
The line is the 7-day average share of new sites that use Sift, since 10 September.
Who uses Sift
| Type | Sites | Share | Bar |
|---|---|---|---|
| E-commerce | 366 | 48.9% | |
| Health | 161 | 21.5% | |
| Social | 45 | 6.0% | |
| Productivity | 29 | 3.9% | |
| Education | 28 | 3.7% | |
| Design | 23 | 3.1% | |
| Games | 22 | 2.9% | |
| Finance | 18 | 2.4% | |
| AI | 12 | 1.6% | |
| Content | 12 | 1.6% | |
| Developer Tools | 10 | 1.3% | |
| Hiring & HR | 9 | 1.2% |
| Country | Sites | Share | Bar |
|---|---|---|---|
| 256 | 95.9% | ||
| 2 | 0.8% | ||
| 2 | 0.8% | ||
| 1 | 0.4% | ||
| 1 | 0.4% | ||
| 1 | 0.4% | ||
| 1 | 0.4% | ||
| 1 | 0.4% | ||
| 1 | 0.4% | ||
| 1 | 0.4% |
| Ending | Sites | Share | Bar |
|---|---|---|---|
| .com | 6,788 | 78.3% | |
| .online | 1,027 | 11.8% | |
| .store | 721 | 8.3% | |
| .co | 38 | 0.4% | |
| .net | 36 | 0.4% | |
| .xyz | 11 | 0.1% | |
| .me | 7 | 0.1% | |
| .org | 6 | 0.1% | |
| .site | 6 | 0.1% | |
| .ai | 5 | 0.1% | |
| .sa | 4 | 0.1% | |
| .io | 3 | <0.1% |
Fraud Prevention on new sites
| # | Movement | Tool | Share of category | Bar |
|---|---|---|---|---|
| 1 | – |
|
57.3% | |
| 2 | – |
|
27.9% | |
| 3 | – |
|
5.3% | |
| 4 | – |
|
1.9% | |
| 5 | ▲1 |
|
1.2% |
All-time shares across the new sites we track: of all of them, and of the sites using any Fraud Prevention tool. All 90 in Fraud Prevention
Often used with Sift
| Tool | Sites with both | vs all new sites |
|---|---|---|
|
|
8,522 | 668x |
|
|
8,560 | 645x |
|
|
8,456 | 586x |
|
|
7,517 | 548x |
|
|
7,961 | 243x |
Tools that turn up far more often on Sift sites than on new sites in general, and how many times as common each one is there.
Recently launched products built on Sift
97 of the 8,703 sites using Sift are product launches we list individually. The other 8,606 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.
Showing the most recent 12 of 97.
Watches, exports and the API give you all 8,703 sites using Sift, from £15 a month.
Notes
- These figures cover websites that went live since April 2026, not the web as a whole.
- Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
How this page is made
FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards Sift when we detect Sift on it at that look.
Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies · How we find new sites