Fraud Prevention Tools

1. Sift runs on more than half of the sites using a fraud prevention tool (57%), 2.1 times as many sites as FingerprintJS.
2. Only 6 of the 90 fraud prevention tools we track run on more than 1% of these sites.
3. Among sites launched in September, PAAY rose to #12 from #15 in August.
4. Botfaqtor is a regional leader, used almost entirely by sites in Russia.

#	Movement	Tool	Country	Share	Bar	Sites	90 days
1	–	Sift Fraud and abuse prevention platform using device fingerprinting and machine learning risk scoring.		57%		8,720
2	–	FingerprintJS Device identification and fraud prevention service.		28%		4,234
3	–	DataDome Bot detection and fraud prevention platform for websites and APIs.		5.3%		807
4	–	Sternify Verification and fraud-prevention widget for online stores.		2.0%		298
5	▲1	ThreatMetrix Device fingerprinting and fraud prevention service from LexisNexis Risk Solutions.		1.2%		189
6	▼1	ClickGuard Click fraud protection and ad traffic monitoring for paid search and social campaigns.		1.2%		180
7	▲1	CHEQ Click fraud and invalid traffic prevention platform, uses obfuscated domain names to avoid bot detection.		0.8%		114
8	▼2	N NoFraud Ecommerce fraud prevention and chargeback protection.		0.6%		94
9	▲1	Sardine AI-powered fraud detection and prevention platform		0.6%		88
10	▲1	Signifyd Ecommerce fraud protection and chargeback prevention platform.		0.3%		52

Share is of the 15,195 sites using a fraud prevention tool; a site can use more than one. Arrows compare each tool's rank among sites launched in September with August. The line is its share of new sites over 90 days. Showing the top 10 of 90.

Watches, exports and the API give you every fraud prevention tool and the sites using each, from £15 a month.

Other kinds of tool most often found on the same sites, leaving out the plumbing every site has (DNS, CDN, hosting).

• Analytics 147
• Advertising 112
• Javascript Library 108
• CSS Framework 102
• Transactional Email 91
• Meta Framework 91