Trustoo on new websites

1. Trustoo appeared on about 630 new sites in the last 30 days.^[1]
2. Four in ten new Trustoo sites also use Facebook Pixel.
3. It is unusually common on .store domains: 22% of the domains running it, against 2.1% of domains across new sites.

The line is the 7-day average share of new sites that use Trustoo, since 10 September.

#	Movement	Tool	Share of all sites	Share of category[3]	Bar
1	–	Kaching Bundles	0.2%	16.0%
2	–	Releasit COD Form	0.1%	8.9%
3	▲2	EasySell	0.1%	5.4%
4	–	Essential Apps	0.1%	5.2%
5	▼2	Instafeed	0.1%	5.0%
…
11	–	Trustoo	<0.1%	2.6%

All-time shares across the new sites we track: of all of them, and of the sites using any Shopify App tool. All 1289 in Shopify App

Tool	Sites with both	vs all new sites	Bar
Shopify	2,408	17x
WebMCP	1,534	15x
Facebook Pixel	1,042	13x
Google Domains DNS	895	13x
ES Module Shims	730	11x

Tools that turn up far more often on Trustoo sites than on new sites in general, and how many times as common each one is there.

4 of the 2,413 sites using Trustoo are product launches we list individually. The other 2,409 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

Site	Found	Also detected
Sophy &Co. sophyco.com · Finance · Netherlands	Aug 29
MUTELY — Bouchons d'oreille sommeil réutilisables | Dors en silence getmutely.com	Aug 22
Plantar Fasciitis Insoles for Flat Feet & Fallen Arches | Soleridge – SOLERIDGE soleridge.com · E-commerce · Netherlands	Aug 18
SNUGYZ snugyz.com · E-commerce	Jul 9

Watches, exports and the API give you all 2,413 sites using Trustoo, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
3. Some products people expect to see here are filed under a related category: Shopify Theme.