Unconfigured GTM Container on new websites

A Google Tag Manager snippet shipped with its placeholder container id still in place, so no tag container is actually loaded.

Sites using Unconfigured GTM Container
21
since Aug 2026
Last 30 days
0.0%
of new sites, to Oct 19
no change on the 30 days before
Last 7 days
0.0%
of new sites, 7-day average
no change on the week before
Category Launch Readiness Signal
First seen Aug 4, 2026
Last seen Oct 11, 2026

What we found

  1. Unconfigured GTM Container appeared on 7 new sites in the last 30 days.[1]

Share of new sites using Unconfigured GTM Container

0.0000% 0.0003% 0.0005% 0.0008% 0.0010% 10 Sep Oct

The line is the 7-day average share of new sites that use Unconfigured GTM Container, since 10 September.

Who uses Unconfigured GTM Container

Kind of site 10 sites with a known type
TypeSitesShareBar
Content 2 20.0%
Finance 2 20.0%
Productivity 2 20.0%
AI 1 10.0%
Developer Tools 1 10.0%
E-commerce 1 10.0%
Hiring & HR 1 10.0%
Country[2] 10 sites with a likely country
CountrySitesShareBar
India 3 30.0%
US 3 30.0%
Canada 1 10.0%
Germany 1 10.0%
France 1 10.0%
Greenland 1 10.0%
Domain ending 21 sites
EndingSitesShareBar
.com 12 57.1%
.ai 2 9.5%
.net 2 9.5%
.ca 1 4.8%
.fr 1 4.8%
.gl 1 4.8%
.in 1 4.8%

Recently launched products built on Unconfigured GTM Container

Notes

  1. These figures cover websites that went live since April 2026, not the web as a whole.
  2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.

How this page is made

FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards Unconfigured GTM Container when we detect Unconfigured GTM Container on it at that look.

Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies · How we find new sites

Something not look right? If a technology shown here is wrong or out of date, email [email protected] and we'll review it.